



Polaroid took a swing at AI with a new ad that’s a direct jab at how much water data centres consume, a reality check most people don’t think about when they use AI casually.
It’s part of a larger series from Polaroid nudging people to be less online and more in the real world.
1. Polaroid took a swing at AI and boy, are we here for it
2. This right here is a direct jab at the amount of water data centres consume
3. It’s a much-needed reality check, if you ask us. Most users don’t think about the environmental price of their AI habits
4. P.S. This is an addition to a larger series Polaroid’s doing. Be less online and more in the real world

















