rhode went to Rhode Island this summer, setting up an exclusive pop-up where the brand’s summer collection was up for grabs. But the real draw was the details: a shopping station shaped like a giant rhode ‘R’, rhode sweatshirts by Skylrk, and a Hailey-approved drink in collab with Nitro Bar.
Every detail built a mini rhode island on Rhode Island, and it paid off in 12 hours of queues.
1. rhode went to Rhode Island this summer!
2. The brand’s summer collection was up for grabs at this exclusive pop-up. But that wasn’t our favourite part
3. It was the details! Because boy, no one builds a brand universe quite like Hailey Bieber
4. Case in point? A shopping station that was, quite literally, a giant rhode ‘R’
5. There were rhode sweatshirts by Skylrk (obvs). There was a Hailey-approved drink in collab with Nitro Bar (also obvs)
6. Basically: every detail created a mini rhode island on Rhode Island
7. Hailey Bieber has gotten a lot right with rhode, and experiences are definitely certainly one of them
8. How do we know? 12 ‘effing hours of queues!
