SET’s new collection got its sizes a bit off. Instead of quietly hiding the mistake on sale like most brands do, SET went the other way: they renamed the whole collection Bloopers and launched a full campaign owning up to it.
What started as a mistake turned into genuinely relatable content, proof that a crisis can be turned around with honesty, sincerity, and creativity.
1. A brand turned their mistake into faaaantastic marketing
2. SET’s new collection got their sizes a bit off. Usually brands just hide stuff like this on sale (yep sucks). But SET did the opposite. They went OOPS WE MESSED UP
3. They legit renamed the collection Bloopers and put the spotlight on their mistake!
4. They launched a full-blown campaign that was all about ‘oops’ moments to own up to their mistake
5. What started out as a mistake turned into relatable content!
6. Reminder: A crisis can be turned around with honesty, sincerity and creativity!
