1. When Porsche shared our hatred for airline food. 2. Not a one-liner, but that sarcastic tone. 3. Red FM spoke such true words. 4. Soochna janhit mein jaari <now removed> 5. When it was Elections Time 6. Because Royalty. 7. When Flipkart fooled with their pricing on Big Billion Day 8. But first, let me […]
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We have captured the 12 precise moments when Indian brands did some really clever marketing. Check it out. 1. Now that’s the most economical form of advertising ever. 2. Back when Mahindra Jeeps were a thing. 3. Antibacterial solution ad – you touch a stranger, it’s the same as touching a whole lot of them. […]
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1. No pop ups and no ‘members only’. 2. This lube ad which takes you a second look to understand. 3. When Durex wanted to advertise their XL Condoms. 4. Indigo tried to be a bit cheeky here. 5. Wham Bam, Thank You Ma’am? 6. A fertility clinic in Australia placed this ad in FHM that […]
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Less is more. That’s apparently the mantra all ad gurus are living by of late. The loud and larger than life print ads are now passe. This is the era of sober minimal design, minimal text print ads, where less is more. The idea and the concept has gained higher importance than the the amount […]
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This is when Emirates Airlines entered into a 3 year sponsorship deal with Portuguese football club, Benfica. They had a brilliant idea to introduce themselves with a flight safety styled demonstration by its flight attendants who walked onto the field before the match. In front of 65,000 fans, the attendants went on to tell fans about the […]
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It is no secret that the one thing millennials love to engage with in the current day and age is content, especially content that they can relate to. Good quality content allows a brand to not only interact with the audience but also enables them to create an emotional connect with their consumers. Subway caught onto this […]
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Benetton is a unique brand that has consistently been every marketer’s delight and every consumer’s hope – truly. They have time and again come up with the most hard-hitting campaigns that fill your heart with joy and positivity. This Independence Day, they’re back with a beautiful campaign that really captures the spirit of the nation […]
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Ola’s #MyIndependenceDay campaign last year is one of the most hard-hitting Independence Day campaigns that we have come across. It has a very simple message and fills your heart with positivity. While most brands took the predictable patriotic route in their campaigns, Ola presented something which was really unique and yet very relevant to each […]
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This is it, robots are officially taking over our lives. An Amazon Echo in Germany started its own party while the owners were away, and boy did the unthinkable happen. Alexa started playing loud music at 1am in the night, which woke the neighbours up. They obviously called the police, but the funny thing was […]
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Mumbai Police, we are falling more and more in love with you every passing day. First things first, can we do some interesting work together? Okay now that’s out of the way, here’s why we are raving about them. This morning, Mumbai Police called out Varun Dhawan for ignoring traffic rules in order to take […]
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