Less is more. That’s apparently the mantra all ad gurus are living by of late. The loud and larger than life print ads are now passe. This is the era of sober minimal design, minimal text print ads, where less is more. The idea and the concept has gained higher importance than the the amount of information or the loudness of the print ad. Many say, it isn’t the next big thing, it is already here. If you aren’t going minimal, then you are getting left behind in the race. It’s no more an innovation, it’s now a requirement.
Here are some of the best examples of minimal advertising which have been creative waves in the industry. The concept? Your reader has 5 seconds, keep it simple.
1. This is an illustration for a headache curing medicine of two varying dosages. For a mild headache (teenage daughter), and for a strong headache (teenage daughter’s boyfriend).
2. Kit Kat created a huge impact with this advertisement, just showing a pause sign with it’s chocolate sticks. Reinforcing the tagline, have a break, have a KitKat!
3. So little said in the ad below, but so much communicated. It looks the same, but it isn’t the same.
4. Our favourite, Durex.
5. Such a strong message, in such little words.
6. These ones below created a lot of murmur on social media when it was released. A very novel idea, of how one little thing can change our inferences and how we look at things. Teaches us a thing or two about stereotyping too, doesn’t it.
7. This one is our favourite. There couldn’t be a better way for Playboy to depict the difference between 1975 and 2006. Oh Playboy!
8. And some ads are colour coded with legends.
9. Talk about marketing, and Mcdonald’s doesn’t show up? Naaah.
Minimal advertising is definitely the way forward for marketers in this clutter heavy digital environment. Your audience is only going to give you 5 seconds, make the most of it.
