From Bombay To Mumbai – Mumbai Mirrored Beautifully Captures The Many Stories Of The City Of Dreams

Aamchi Mumbai… Yeh Hai Mumbai Meri Jaan… Salaam Bombay… have you wondered why pretty much every pop culture reference around this city oozes a sense of belonging and pride. There’s something truly very special about Mumbai, or Bombay. And therein lies the reason too. Bombay’s journey from the city of 7 islands to Mumbai as we […]

Read More Promises #100DaysOfNew This Festive Season With Aditi Rao Hydari

Festivals have always been about shopping, traditions and celebrations. But festivals can be so much more. Especially when your core target audience is young, fashionable millennials. Millennials who live life differently, and have a new ‘take’ on the usual. As a big fashion ecommerce brand with a distinctly bold, experimental DNA, had the opportunity to […]

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Tanishq Is Creating Conversations Around The Beautiful Story Behind Jewellery That Women Own

Tanishq as a brand has always been part of their customer’s emotional journeys. The brand is a pioneer when it comes to expressing emotions which are not only relatable, but also desirable. Continuing this strong relation with their audience, the brand has initiated a beautiful Diwali led campaign called the #Jewelfie contest. The brand caught […]

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