AJIO.com Promises #100DaysOfNew This Festive Season With Aditi Rao Hydari

Festivals have always been about shopping, traditions and celebrations. But festivals can be so much more. Especially when your core target audience is young, fashionable millennials. Millennials who live life differently, and have a new ‘take’ on the usual. As a big fashion ecommerce brand with a distinctly bold, experimental DNA, AJIO.com had the opportunity to […]

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Tanishq Is Creating Conversations Around The Beautiful Story Behind Jewellery That Women Own

Tanishq as a brand has always been part of their customer’s emotional journeys. The brand is a pioneer when it comes to expressing emotions which are not only relatable, but also desirable. Continuing this strong relation with their audience, the brand has initiated a beautiful Diwali led campaign called the #Jewelfie contest. The brand caught […]

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The BigB Bot By Flipkart Is The Most Innovative Use Of WhatsApp We Have Seen

In the last week we saw various marketing campaigns from brands trying to make the most of the festive season, and often the communication felt very redundant. Amidst this clutter, Flipkart rolled out a never-seen-before campaign leveraging a combination of Bollywood and technology. They introduced the BigB WhatsApp Bot, where you can interact with Bollywood’s […]

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Amazon Is Bringing Together The Best Of India On This Magnificent House-On-Wheels #AmazonFestiveYatra

Amazon’s ‘Great Indian Festival’ has always been big, but if the #AmazonFestiveYatra is anything to go by, this year the brand has taken it a notch higher. To flag off the Great Indian Festival, Amazon launched the #AmazonFestiveYatra, with a first of its kind ‘House-on-Wheels’ showcasing the best of India in one place. This innovative house […]

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