More often than not, when your brand is stuck in a troll on social media, your immediate response is to get ahead of it by changing the conversation entirely. So when netizens begun tweeting about how everywhere you look on Netflix, there seems to be Radhika Apte in it, you’d think that Netflix too would want to change the conversation, maybe hire a few influencers to talk about the diverse set of movies and shows that they have. But surprisingly, Netflix India embraced it, and did one better themselves.
For example, when Zomato tweeted this last night, Netflix found a great way to take the banter forward by finding ‘Radhika’ nested within the words of the various paneers.
Well, she is everywhere. pic.twitter.com/XcEw0OjtHf
— Netflix India (@NetflixIndia) August 29, 2018
When Padman begun streaming on Netflix, instead of using the star power of Akshay Kumar to market it, Netflix used the social media power of Radhika Apte to promote it.
Pad Man is now streaming and we're not just saying this because Radhika Apte is in it but yes Radhika Apte is in it.
— Netflix India (@NetflixIndia) August 28, 2018
If you take a closer look on their Instagram profile, you will notice something pretty baffling as well. I mean, lets not forget this a multi million dollar global corporate giant.
And you can hear about it from Radhika herself.
Whatever the role, Radhika apt hai. pic.twitter.com/H5vAI81qMG
— Netflix India (@NetflixIndia) August 27, 2018
Twitterati themselves couldn’t help but talk about this Radhika Apte fascination.
Only reason Netflix killed Radhika Apte in sacred games so they can cast her in other Netflix web series.
— Why not? (@yogesh_m_) August 28, 2018
Radhika Apte to Netflix India. pic.twitter.com/5sAt8D7261
— डी.के. (@itsdhruvism) August 28, 2018
When you open Netflix these days. pic.twitter.com/z0JawlbLPm
— Bade Chote (@badechote) August 27, 2018
Netflix using Radhika Apte. pic.twitter.com/fzBSGU15vc
— SAGAR (@sagarcasm) August 27, 2018
Reporter: Aap har series ke liye Radhika Apte ko hi kyun lete hain
Netflix producer : pic.twitter.com/pqtQECnI3f
— SwatKat- The dancing Rajput 💃 (@swatic12) August 28, 2018
Netflix and Radhika. pic.twitter.com/TxX7t4DAiU
— Pakchikpak Raja Babu (@HaramiParindey) August 27, 2018