There’s a hidden cost of crypto trading in India: trading fees. It adds up quietly and steadily. To the tune of thousands of crores every year.
WazirX is set to scrap it entirely.
They’ve launched WazirX ZERO, a new model that cuts per-trade fees down to, well, zero. It’s a big swing at an industry norm, and a direct answer to a pain point traders have had forever.
WazirX is betting that by zeroing out the per-trade cost and offering unlimited trades for INR 99 a month, they can redefine what a user-first exchange looks like.
The campaign to announce this shift was a multi-channel blitz.
It started with a sharp, animated video that hit on a universal truth: in a world where everything from phone calls to internet access has evolved to be faster and cheaper, why haven’t crypto fees?
WazirX then took the message mainstream with a bold, full-page TOI ad. This old-school move triggered new-school conversations, with users sharing the ad online organically.
Next came a fun little community moment on X. WazirX asked people to spot ‘zero’ in the wild – on license plates, receipts, fitness trackers, wherever – and share it for cash prizes. And we all know how the internet loves a little scavenger hunt.
Put together, the campaign landed with the same energy as the announcement.
It was all a play for trust, aiming to position the exchange as the most accessible on-ramp to crypto in India!
