Remember that IKEA pee ad? No? Let us refresh your memory.
It was perhaps the most exciting print ads in recent history, and everyone was talking about it. It was a print ad that IKEA encouraged their women customers to pee on. If they are pregnant, the ad would then reveal an invisible text offering a discounted price on a crib.
We mean, wow!
Here’s an ad taking personalisation to the next level, connecting with the audience in the most intimate way possible. You know what it takes to come up with a campaign like this? A crazy client who agrees with the crazy agency’s idea. The ad was also criticised by many, because they found it gross, but the advertising community in itself found it quite clever.