vivo just does not do ordinary launches.
They’ve gone all out again, taking things up a notch for the launch of the X300 Ultra and X300 FE.
Cue a drone show in Hyderabad! They placed a massive, drone-mounted LED screen flying above Hussain Sagar Lake, one of the city’s most iconic locations.
Cinematic visuals played out across the floating screen: the phones, their cameras, their promise. Here’s a look.
The choice of venue alone was a signal. But the scale, well, that was the real message.
These are flagship devices, so here’s some flagship treatment!
vivo didn’t cut corners, neither did they believe in subtlety. This moving, light-up spectacle left everyone in the vicinity with no choice but to look up.
In a way, it was a fitting metaphor for what these phones are trying to do: push boundaries, move beyond the expected, and make people take notice.
Here’s a detail worth adding: both these phones are manufactured at vivo India’s Greater Noida facility, employing around 8,000 people. The ‘Make in India’ commitment runs through the entire operation!
