ICICI Bank has recently entered into a partnership with global footballing giant, Manchester United offering consumers a co-branded credit and debit card. Fans applying for the same, get a chance to win an all expense paid trip to watch the likes of Paul Pogba, David De Gea and Marcus Rashford live in the Theatre of Dreams at Old Trafford. What’s even more interesting is the campaign that was launched to announce this partnership.
Impressing your in-laws can be a very difficult task. Every move of your’s is scrutinised and you never know what you say or do might go wrong. The film shows a young man having dinner with what looks like, his potential in-laws. It doesn’t seem to be going so well, until he finds a common connect with the girl’s father – Manchester United!
Check it out!
Fans got buzzing as soon as the video got released, and many started prodding their friends who were expecting to find themselves in a similar situation very soon.
There were some fans who saw themselves as the father-in-law in the future as well.
And there were some who just knew what the right thing to do was.
The ad has managed to create a good connect with the fans, especially with the father-son duo dabbing towards the end of the video, which has been a famous goal celebration move by top United football players, like Jesse Lingard.
Manchester United has an esteemed 35 million Indian fans, and this partnership allows to them to further engage with them. Apart from the fully paid trip to Old Trafford, the card also carries a wide range of exclusive privileges and discounts on the Manchester United online store and affiliated partners in India. For ICIC Bank, this establishes their commitment to deliver innovative, powerful and distinctive value propositions to their customers.
