Mother’s Day 2025 saw brands create some wholesome, insightful, and creative campaigns that truly struck a chord. With unique narratives around motherhood and modern family dynamics, brands covered a plethora of themes that capture the irreplaceable role moms play in our lives.
Here’s our pick of the best Mother’s Day Campaign that caught our attention and won everybody’s hearts:
- Little Millennium
Little Millennium’s campaign builds on a very real insight: the worry mothers feel about the well-being of their children when they are dropped off at school.
This engaging film captures the essence of their ‘together in motherhood’ promise by showcasing the loving and understanding nature of their teachers, who put moms at ease, assuring them that their kids are in good hands.
Truly thought-provoking, isn’t it?
- Haier | Behind Every Mom
With this thoughtful campaign, Haier set out to break gender biases and celebrate a powerful truth: Motherhood isn’t bound by gender, but shaped by love, support, and shared responsibility.
The brand film honours the fathers who are ‘mothering’ at home so that mothers can pursue their dreams and break barriers without limits.
Through untold stories of real moms working at Haier, the brand showcased how behind every ambitious woman stands a husband who supports her journey by taking on the responsibility of nurturing a child. A special tribute to fathers who make motherhood possible!
- Biba | Make Moms Feel Seen
‘When a child is born, a mother is born too’. Biba’s campaign is dedicated to all the new moms who feel invisible, especially as they navigate through the sleepless nights and quiet sacrifices.
A brand film full of love and gratitude, this campaign is a reminder to everyone that it’s not just the newborns… mothers deserve to be celebrated too!
Which one was your favourite?
