In the recently concluded Mommy Awards for the best brands on social media, Dunzo and Fevicol have emerged as the biggest winners. Dunzo’s creative work was done in-house and Fevicol’s creative work was done by Schbang.
Dunzo made a big statement winning all three main categories – best brand on social media, best campaign on social media, and best post on social media. In addition to the main categories, the brand also won ‘best brand presence on Twitter’. Dunzo arrived on the social media stage in 2020 and took everything by storm, winning everyone’s hearts on social media.
Fevicol has been an iconic brand in the advertising world and they continue to wow viewers on social media with their topical content and witty quips. The brand was the runner up in two main categories – ‘best brand on social media’, and ‘best post on social media’. In addition to the main categories, Fevicol was the winner in both the ‘best moment marketing post’ category and ‘best social media post which wasn’t taken live’.
When the news of Prince Harry and Meghan Markle leaving the royal family was making headlines, Fevicol was quick in leveraging the moment. The creative set out to appeal to anyone who had read about the news of the Royal Family splitting up, to the history of the Kohinoor diamond. The content was extensively covered by various online publications resulting in over Rs. 30 lakhs of earned media in just one post.
This post by Fevicol won Gold for the ‘best moment marketing post‘ and Silver for the ‘best social media post‘ by a brand.
Some of the best social media posts never see the light of day. The reasons can be many, but the creativity deserves to be applauded. Fevicol too had one such creative which won the award for ‘best social media post which was not taken live‘. The creative was based on a simple insight – outgrowing your clothes is something the older audience will definitely have experienced and something the younger audience would find chucklesome. Here it is.
On Friendship Day in 2020, Dunzo paid homage to all those Indian mascots, both old and new, who’ve managed to etch a place for themselves in our memory. The brand visualised a birthday party hosted by their own mascots and placed mascots from 26 iconic Indian brands in the creative. The post went viral within moments of being published and reflected the true meaning of friendship. This creative won award for the ‘best social media post‘.
In one of the most stellar campaigns of last year, Dunzo’s ‘The story gets better’ tackled the loneliness epidemic that swept the world in 2020. Differently abled individuals have rarely been depicted in movies or ads without their physical condition being the reason of their inclusion in the narrative. The campaign looks beyond this narrative and takes a step in the direction of normalising disability.
This gem of a campaign won Gold for the ‘best social media campaign‘.
Overall, Dunzo won 4 Golds, whereas Fevicol won 2 Golds and 2 Silvers.
Sai Ganesh, Brand Lead, Dunzo said, “We are delighted to win the first ever Mommy awards. We’re humbled to be slotted in the same league as the brands we’ve grown up loving. MOM has become the go-to place for both brands & consumers to stay updated on what’s hot in social media & content marketing. So this is a validation for all the work put in by the team. All credit to the great bunch of people at D457 (the in-house brand team at Dunzo)!
For the complete list of winners, click here.