The Mommy Awards 2021 | Winners

MAD OVER MARKETING'S
SOCIAL MEDIA AWARDS 2021

the mommys

Best brand on social media

Winner : Dunzo

Dunzo wins The Mommy for the Best Brand on Social Media. 2020 saw them arrive on the social media stage and take everything by storm.

Runner Up : Fevicol, Schbang

Fevicol has been an iconic brand in the advertising world and they continue to wow viewers on social media with their topical content and witty quips.

BEST MOMENT MARKETING POST

Winner

Brand : Fevicol
Agency : Schbang

Runner Up

Brand : Kingfisher
Agency : Spring Marketing Capital

BEST OCCASION THEMED CONTENT

Winner

Brand : Disney+ Hotstar Premium
Agency : Kinnect

Runner Up

Brand : Pizza Hut
Agency : Creativeland Asia

BEST LOCKDOWN THEMED CONTENT

Winner

Brand : Bengaluru FC
Agency : NJM Productions

Runner Up

Brand : Tata Motors Finance
Agency : Logicserve Digital

BEST GAMIFICATION ON SOCIAL MEDIA

Winner

Brand : Tinder
Agency : Sociowash

Runner Up

Brand : Cure.Fit
Agency : Social Panga

BEST COPYWRITING ON A SOCIAL MEDIA POST

Winner

Brand : Disney+ Hotstar VIP
Agency : In House

Runner Up

Brand : Plush
Agency : Rasta

BEST USE OF A CELEBRITY

Winner

Brand : Godrej Expert
Agency : Creativeland Asia

Runner Up

Brand : HRX
Agency : Purpose Studios

BEST USE OF AR FILTERS ON INSTAGRAM

Winner

Brand : Kingfisher
Agency : 22feet Tribal WW

Runner Up

Brand : Audi India
Agency : BBH Communications India

BEST USE OF GIFs ON INSTAGRAM

Winner

Brand : TVS NTORQ 125
Agency : Digitas India

Runner Up

Brand : Lifestyle
Agency : Social Panga

BEST USE OF GOING LIVE ON SOCIAL MEDIA

Winner

Brand : Mangaldeep Agarbattis
Agency : Untitled Interactive

Runner Up

Brand : Amul
Agency : In House

Best social media post

Winner : Dunzo

Dunzo’s Friendship Day post featuring a casual party with iconic brand mascots wins The Mommy for the best social media post

Runner Up : Fevicol, Schbang

Fevicol’s take on Harry and Meghan cutting ties with the Royal Family wins second spot. 

BEST USE OF INFLUENCERS ON SOCIAL MEDIA

Winner

Brand : Dineout
Agency : In House

Runner Up

Brand : TATA CLiQ
Agency : Social Beat

BEST USE OF INSTAGRAM STORIES

Winner

Brand : Delhi Capitals
Agency : Sportz Interactive

No Runner Up

BEST USE OF MEMES

Winner

Brand : Tinder
Agency : Sociowash

Runner Up

Brand : Dream11
Agency : In House

BEST BRAND PRESENCE ON LINKEDIN

Winner

Brand : Myntra
Agency : Social Panga

No Runner Up

BEST BRAND PRESENCE ON TWITTER

Winner

Brand : Dunzo
Agency : In House

Runner Up

Brand : Paytm
Agency : In House

BEST USE OF REELS

Winner

Brand : HDFC Bank
Agency : Kinnect

Runner Up

Brand : Biba
Agency : Brandmovers India

BEST USE OF SOCIAL MEDIA BIO

Winner

Brand : Wow Skin Science
Agency : Tonic Worldwide

No Runner Up

BEST USE OF SOCIAL MEDIA FOR A PRODUCT LAUNCH

Winner

Brand : MTR 3 Minute Dal Oats
Agency : Wavemaker

Runner Up

Brand : McDonald's North & East (CPRL)
Agency : DDB Mudra

BEST USE OF SOCIAL MEDIA FOR SOCIAL GOOD

Winner

Brand : Lava Mobiles
Agency : 82.5 Communications

Runner Up

Brand : ITC Savlon
Agency : Ogilvy

Best social media campaign

Winner : Dunzo

Dunzo completes the sweep of the three main categories with another victory for their ‘The Story Gets Better’ campaign

Runner Up : Titan Company Limited
Agency : Lowe Lintas and 22feet Tribal WW

The #LetsGetIndiaTickingAgain campaign wins the second spot

BEST USE OF SOCIAL MEDIA TO DRIVE SALES

Winner

Brand : Center Fresh
Agency : Creativeland Asia

No Runner Up

BEST USE OF UGC CONTENT

Winner

Brand : Budweiser
Agency : Schbang

Runner Up
Brand : TATA CLiQ
Agency : Social Beat

BEST USE OF PODCASTS

Winner

Brand : Amazon Prime Video
Agency : Schbang

No Runner Up

BEST SOCIAL MEDIA POST WHICH WAS NOT TAKEN LIVE

Winner

Brand : Fevicol
Agency : Schbang

No Runner Up

BEST USE OF TWITTER

No Winners

BEST USE OF HASHTAGS

Winner

Brand : TikTok India
Agency : Kinnect

BEST BRAND PRESENCE ON YOUTUBE

No Winners

BEST BRAND PRESENCE ON FACEBOOK

No Winners

BEST BRAND PRESENCE ON INSTAGRAM

No Winners

Top Brands

Dunzo and Fevicol topped the charts this year with 4 Mommys each followed by Disney+ Hotstar, Kingfisher, TATA CLiQ and Tinder who won 2 Mommys each.

Top Agencies

Schbang topped the list with 6 Mommys, followed by Creativeland Asia, Kinnect and Social Panga who won 3 Mommys each.

Winners

45 campaigns made the list,  26 winning Gold and 19 winning Silver.