Best brand on social media
Winner : Dunzo
Dunzo wins The Mommy for the Best Brand on Social Media. 2020 saw them arrive on the social media stage and take everything by storm.
Runner Up : Fevicol, Schbang
Fevicol has been an iconic brand in the advertising world and they continue to wow viewers on social media with their topical content and witty quips.
BEST MOMENT MARKETING POST
Winner
Brand : Fevicol
Agency : Schbang
Runner Up
Brand : Kingfisher
Agency : Spring Marketing Capital
BEST OCCASION THEMED CONTENT
Winner
Brand : Disney+ Hotstar Premium
Agency : Kinnect
Runner Up
Brand : Pizza Hut
Agency : Creativeland Asia
BEST LOCKDOWN THEMED CONTENT
Winner
Brand : Bengaluru FC
Agency : NJM Productions
Runner Up
Brand : Tata Motors Finance
Agency : Logicserve Digital
BEST GAMIFICATION ON SOCIAL MEDIA
Winner
Brand : Tinder
Agency : Sociowash
Runner Up
Brand : Cure.Fit
Agency : Social Panga
BEST COPYWRITING ON A SOCIAL MEDIA POST
Winner
Brand : Disney+ Hotstar VIP
Agency : In House
Runner Up
Brand : Plush
Agency : Rasta
BEST USE OF A CELEBRITY
Winner
Brand : Godrej Expert
Agency : Creativeland Asia
Runner Up
Brand : HRX
Agency : Purpose Studios
BEST USE OF AR FILTERS ON INSTAGRAM
Winner
Brand : Kingfisher
Agency : 22feet Tribal WW
Runner Up
Brand : Audi India
Agency : BBH Communications India
BEST USE OF GIFs ON INSTAGRAM
Winner
Brand : TVS NTORQ 125
Agency : Digitas India
Runner Up
Brand : Lifestyle
Agency : Social Panga
BEST USE OF GOING LIVE ON SOCIAL MEDIA
Winner
Brand : Mangaldeep Agarbattis
Agency : Untitled Interactive
Runner Up
Brand : Amul
Agency : In House
Best social media post
Winner : Dunzo
Dunzo’s Friendship Day post featuring a casual party with iconic brand mascots wins The Mommy for the best social media post
Runner Up : Fevicol, Schbang
Fevicol’s take on Harry and Meghan cutting ties with the Royal Family wins second spot.Â
BEST USE OF INFLUENCERS ON SOCIAL MEDIA
Winner
Brand : Dineout
Agency : In House
Runner Up
Brand : TATA CLiQ
Agency : Social Beat
BEST USE OF INSTAGRAM STORIES
Winner
Brand : Delhi Capitals
Agency : Sportz Interactive
No Runner Up
BEST USE OF MEMES
Winner
Brand : Tinder
Agency : Sociowash
Runner Up
Brand : Dream11
Agency : In House
BEST BRAND PRESENCE ON LINKEDIN
Winner
Brand : Myntra
Agency : Social Panga
No Runner Up
BEST BRAND PRESENCE ON TWITTER
Winner
Brand : Dunzo
Agency : In House
Runner Up
Brand : Paytm
Agency : In House
BEST USE OF REELS
Winner
Brand : HDFC Bank
Agency : Kinnect
Runner Up
Brand : Biba
Agency : Brandmovers India
BEST USE OF SOCIAL MEDIA BIO
Winner
Brand : Wow Skin Science
Agency : Tonic Worldwide
No Runner Up
BEST USE OF SOCIAL MEDIA FOR A PRODUCT LAUNCH
Winner
Brand : MTR 3 Minute Dal Oats
Agency : Wavemaker
Runner Up
Brand : McDonald's North & East (CPRL)
Agency : DDB Mudra
BEST USE OF SOCIAL MEDIA FOR SOCIAL GOOD
Winner
Brand : Lava Mobiles
Agency : 82.5 Communications
Runner Up
Brand : ITC Savlon
Agency : Ogilvy
Best social media campaign
Winner : Dunzo
Dunzo completes the sweep of the three main categories with another victory for their ‘The Story Gets Better’ campaign
Runner Up : Titan Company Limited
Agency : Lowe Lintas and 22feet Tribal WW
The #LetsGetIndiaTickingAgain campaign wins the second spot
BEST USE OF SOCIAL MEDIA TO DRIVE SALES
Winner
Brand : Center Fresh
Agency : Creativeland Asia
No Runner Up
BEST USE OF UGC CONTENT
Winner
Brand : Budweiser
Agency : Schbang
Runner Up
Brand : TATA CLiQ
Agency : Social Beat
BEST USE OF PODCASTS
Winner
Brand : Amazon Prime Video
Agency : Schbang
No Runner Up
BEST SOCIAL MEDIA POST WHICH WAS NOT TAKEN LIVE
Winner
Brand : Fevicol
Agency : Schbang
No Runner Up
BEST USE OF TWITTER
No Winners
BEST USE OF HASHTAGS
Winner
Brand : TikTok India
Agency : Kinnect
BEST BRAND PRESENCE ON YOUTUBE
No Winners
BEST BRAND PRESENCE ON FACEBOOK
No Winners
BEST BRAND PRESENCE ON INSTAGRAM
No Winners
Top Brands
Dunzo and Fevicol topped the charts this year with 4 Mommys each followed by Disney+ Hotstar, Kingfisher, TATA CLiQ and Tinder who won 2 Mommys each.
Top Agencies
Schbang topped the list with 6 Mommys, followed by Creativeland Asia, Kinnect and Social Panga who won 3 Mommys each.
Winners
45 campaigns made the list, 26 winning Gold and 19 winning Silver.
