Knee or Cleavage

This is an image of a knee. In a brilliant campaign a Lingerie brand is fooling viewers into thinking otherwise

Conill Saatchi & Saatchi USA came up with a series of print ads for the High-end Argentinian lingerie brand Jane Pain. At first, they look like any lingerie ad – Just some provocative macro images. But the best part (pun intended) is –  they are not what they look like! The print campaign places an underwear over an elbow, […]

Read More