India has the second largest population of internet users in the world—and it’s only getting bigger. Around 40 million new users come online in India every year, and not just from metropolitan centers, but increasingly from rural areas as well. And they’re no longer predominantly men: in the next three years, Google India expects 45 percent of internet users in India to be women. This rush of new users online has greatly transformed the Indian economy and culture, from the rise of local startups to the growing use of e-commerce, digital payments, ride sharing, and online video by people from Jammu to Thiruvananthapuram.
Sometimes technology can help in extraordinary circumstances. India has gone online to rally behind the victims of the Kerala and Karnataka floods. Technology is a key tool in crises, but it’s also critical for supporting India’s ongoing national momentum. In this spirit, Google India made announcements at this year’s Google for India event, towards three goals: making the internet work for more Indians, making their products more relevant to Indians, and taking the best of India to the rest of the world.
(Source : Google India Blog)
