This is an image of a knee. In a brilliant campaign a Lingerie brand is fooling viewers into thinking otherwise

Knee or Cleavage

Conill Saatchi & Saatchi USA came up with a series of print ads for the High-end Argentinian lingerie brand Jane Pain. At first, they look like any lingerie ad – Just some provocative macro images. But the best part (pun intended) is –  they are not what they look like!

The print campaign places an underwear over an elbow, knee and armpit and styles them to look like a bust or a bottom. The slogan says “If it can make your knee look sexy, imagine what it can do in the right place.”.

We are pretty impressed. You?