Diwali is unarguably one of the most festive times in the year. It is a time for vibrant celebrations and a whole lot of gifting! Exchanging gifts is synonymous with the festive feels of Diwali. It’s this gifting spirit that is the theme of the latest Diwali campaign by Cello, very aptly called #WithLoveFromCello.
Cello collaborated with celebrity chef and popular social media influencer Pooja Dhingra for their #WithLoveFromCello campaign. The owner of Le15 patisserie is renowned for her iconic desserts and her quirky style. The campaign involved a series of 3 video ads that showcase Pooja creating three different, innovative dishes using Cello products integral to the recipe. Given kitchenware, glassware, Opalware (tableware) and appliances are core to Cello’s portfolio, the ads manage to really bring the products to limelight, while also providing the audience a few interesting recipes to try out in the festive season.
The first video is for guilt-free indulgence when you crave something sweet, check it out:
The second video is an easy, fast and oh-so-delicious Diwali dessert:
Last but not the least, a dessert with an authentic Indian touch:
We love the #WithLoveFromCello campaign! It’s the perfect thing to watch in the festive season – bringing the goodness of yummy desserts and the joy of gifting all in one frame. Happy Diwali and a very Happy New Year, everyone – go indulge your sweet tooth and share the happiness with gifts! You can follow them on Facebook, Instagram and Twitter