Viagra is aiming to change the conversation around erectile dysfunction with the help of their latest campaign. Erectile dysfunction has since long been associated with lack of masculinity, and quite incorrectly so. The brand wants to communicate that it is a health issue, and is aggravated by stress, anxiety, diet and various other factors.
They package this communication beautifully in this carefully crafter animated video, where we see a man and a woman going about their lives on their bed. We see how the stress of work, causes them to drift apart, and how things aren’t working out for them.
Check it out :