With the boom in India’s gaming space and its ever growing popularity, Under 25, India’s largest youth brand, has launched Under 25 Gaming to cater to the burgeoning student gaming community. In partnership with Facebook Gaming, Under 25 Gaming has kicked-off with a first of its kind gaming livestream with content creators across the country.
Prior to the pandemic-induced lockdown, gaming in India was still in its nascent stage. As more and more individuals from the younger generation take to online gaming, Under 25 Gaming’s aim is to encourage, nurture and promote the student gamer and gaming content creation community in India.
But how does one connect with this thriving online gaming community? By being in the same place as these gaming enthusiasts of course: on gaming live-streams.
When the Under 25 team decided to do some field work, they found that only a handful of very popular games such as PUBG and Call of Duty Mobile flooded the discover, recommended, and trending pages. Under 25 Gaming wanted to do something that could be appreciated by not just the young, but also the old and the in between. Since cricket is a game that lies in the heart of every Indian, the brand decided to make its foray into the space through a unique cricket-based livestream event.
In partnership with Facebook Gaming, they introduced Ticket To Cricket, a 7 day long cricket-based gaming livestream with India’s top content creators. These creators are not just esports gamers, but creators spanning a diverse range of genres.
The livestreams are hosted by renowned gamer and YouTuber ROG Stream, who moderates live faceoffs between other familiar faces such as Triggered Insaan, Mystic Ignite, Amandeep Singh, Suhani Shah, Beyounick, The Mad Bros, and more.
Check out the entire lineup here:
With Ticket To Cricket, Under 25 Gaming not only challenges the status quo of livestreaming in the gaming world by introducing an all new type of game, but it also connects with cricket-obsessed Indians who have been missing out on all the live action they would otherwise witness in a stadium with a brand new experience.
The lively banter, excitement and even nervousness exhibited by some of India’s favourite content creators while they battle it out on the pitch is refreshing to watch. From spoken word artists, comedians, esport athletes, artists and even mentalists, Under 25’s Ticket to Cricket has something for everyone.