TTK Prestige is embracing the chaos that is created while experimenting in the kitchen in their new #LetsGetCooking Campaign.
TTK Prestige recognized an opportunity to revitalize its brand perception. While traditionally seen as a legacy brand, this positioned Prestige uniquely to leverage its established trust and heritage in a marketplace increasingly focused on modern, lifestyle-driven cooking experiences.
To do this, the brand approach cooking as an experiential activity rather than a chore. This truly spoke to the newer generation of consumers as for them cooking is about the creative process even if it means facing initial setbacks.
Their message? Cooking isn’t necessarily about perfection. It’s about the journey that helps bring out one’s authentic self through Prestige! It reinforced the idea that food, if made with one’s own hands, is bound to be special!
Seeing that the newer generation loved putting out their cooking experiments on social media especially after the pandemic, the brand leveraged on it and positioned themselves as a dependable companion that can help them refine their life skills along the way.
They didn’t showcase their superior features but how they can be a sidekick in the joyous yet chaotic process of cooking!
Now of course, because they were speaking to the newer generation, they made sure that the brand used their language.
In their brand film, they used relatable situations, powerful visuals and a hilarious commentary. From having mothers on video call to standing 10 feet away from the stove, the brand truly captured the chaos that ensues in the kitchen.
Moreover, they used influencers and UGC to hit the sweet spot! They encouraged users to share their own kitchen shenanigans using the #LetsGetCooking to engage the audience in a very real way!
With this lifestyle-led campaign, TTK Prestige helped change its brand perception to one of modernity and inclusivity. It truly helped its audience own their trials and errors in the kitchen while building trust as their ideal cookware partner. It was fun, relatable and got the message delivered beautifully!
Mr Ankur Agarwal (General Manager – Head Marketing) from TTK Prestige Ltd.:
“I am excited to announce our new campaign #Let’sGetCooking. Centred around the theme “Celebrating Imperfections in Cooking,” this initiative embraces the joy of culinary creativity and connection.
Our campaign invites consumers to enjoy every kitchen moment with Prestige, celebrating the unique flair that each individual brings to cooking. It reinforces that TTK Prestige products are not just dependable, but also perfectly aligned with today’s expressive cooking culture, helping everyone refine their life skills along the way”
Kudos to the team that played a key role in bringing this campaign to life: Mr. Venkatesh Vijayaraghavan (MD,CEO TTK Prestige Ltd.), Mr. Anil Gurnani (Chief Sales & Marketing Officer, TTK Prestige Ltd.), Mr. Ankur Agarwal (General Manager and Head Marketing, TTK Prestige Ltd.) and Mr. Siddharth Bharadwaj (Digital Marketing Head, TTK Prestige Ltd.)
