The finer things in life are not achieved overnight. It takes time, care, attention to detail and dedication. If you want to achieve greatness, you need to dedicate yourself to the cause. These are exactly the ethos on which Black Oak is built. A meticulously crafted whisky for those who value perfection.
The brand embodies the pursuit of ‘perfection’, and pays attention to every single detail and rigorous refinement until the perfect blend is achieved.
In their latest video, Black Oak brings to life all those values that Nepal is known for – a perfect blend of art and craftsmanship, with an utmost dedication to perfection. The video represents the strive towards wanting to create something which can’t be found anywhere else. In fact, the product is bottled, aged and blended, all in Nepal.
An outstanding blend of premium malts and grain spirits double matured in charred sherry oak casks. Black Oak, has an extraoardinarily rich fruity flavours, with the charred oak contributing to nuttiness, delicious woody fragrance and a velvety deep peat smoky finish.
With their tagline ‘Crafted to Perfection‘, the brand brings all those into their fold who themselves chase perfection in everything that they do.
Through this ad, the brand successfully manages to personify their brand as one who has dedicated their life to perfecting the craft they are associated with. This will naturally appeal to consumers who value this sophistication and imbibe these qualities within their own lives.
A suave campaign, for a suave audience – spot on!