Enter Condom with a hole!
Durex launched a keychain with a condom packet inside it. We can forget everything, but we will never forget to carry our home keys or car keys with us. And boy did Durex go nuts with their campaign!
To create some intrigue and excitement before the launch, the brand took over billboards and made everyone question – Condom with a hole!?
Durex used graffiti as they took over the streets next
Durex even tied up with bars, restaurants and malls, where once you gave your car to the valet, it would return with the Durex keychain!
Maybe next time, a condom with a hole might not be such a bad thing!