With lockdown restrictions still in place in some regions and people still skeptical about stepping out, OnePlus has come up with an innovative way for people to check out the physical features of the new Nord CE 5G from the comfort of their homes.
The brand has launched a cool AR experience that allows users to see the phone up close and personal through their smartphones.
By logging on to a website, enthusiasts can check out the new model in all its glory, and compare the three colourways as if they were seeing the phones in person. The coolest part? It comes with a headphone jack which you can see by turning the device through gestures, along with its other sleek features.
The idea was to get the new phone in the palms of its users before anyone could get their hands on the actual phone.
How to experience Nord CE in AR:
- Head to https://nord-ar.oneplus.com/ using your mobile browser (It’s a mobile only experience)
- Allow the Nord CE AR Experience permission to use your device’s camera, motion, and orientation sensors
- Scan each of the three Nord devices that will subsequently appear in AR
- Start experiencing Nord CE in AR!
As part of the launch campaign, individuals could also try their luck at winning a Nord CE in ‘Unlock the Code’ minigame which could be accessed through the experience.
The interactive gimmick created quite a buzz among fans leading upto the launch. AR is definitely the next big thing in retail, hats off to OnePlus for pulling this off!