POV: You are in the same room as your friends and family, but you are doom-scrolling on your phone. This is perhaps the one of the most relatable things for this generation. We often forget to enjoy these beautiful moments in life, prioritizing our digital lives over quality time with the fam.
OnePlus addressed this reality and offered a refreshing perspective that aims to change the narrative in every smart household.
The ‘Stay Connected. Stay Smarter’ campaign is encouraging users to disconnect from the tech world by showcasing how the brands’ seamless connectivity with other smart features can make life a whole lot easier. The objective is achieved through the brilliant ecosystem experience that is highlighted in a subtle but impactful way.
The ideal power couple
Mira and Shahid Kapoor are trendsetters on the parenting front and are the perfect duo to talk about the importance of family time.
The brand film showcases Mira completely immersed in her OnePlus ecosystem, a clever yet subtle way to talk about all the features and advantages of the different products the campaign focuses on.
The ad film seamlessly communicates the merits of the brand’s connected ecosystem experience, without sounding preachy or transactional about it.
It is Shahid Kapoor that delivers the main message and the brand’s proposition: the conscious use of innovative and efficient tech products takes users’ minds off menial worries; allowing them to disconnect while always staying connected.
Ticking all the right boxes
OnePlus has been named the fastest growing smart TV brand in the first half of 2022, and has established itself as one of the top 3 smart TV brands in India.
Through meaningful campaigns that tackle relatable concerns and provide practical solutions, the brand is making its mark with its Indian audience. The ‘Stay Connected. Stay Smarter’ campaign is a testament to this fact.