Remember the cropped Golden Arches of McDonald’s last year, which were turned into directions and won awards left, right and centre? Well, McDonald’s is back again this year with the same concept, but with fries. It’s simple, it’s minimal, it’s easy to understand and looks like a whole lot of fun.
Spending big bucks on just directions, and not branding or sales sounds bizarre to non-initiated, but McDonald’s has time and again proven that even this can be beautiful and widely accepted by customers.
Check them out below :
