In 2024, vacation goals have changed.
It’s now about being able to take a holiday to actually reset and explore the uniqueness of a place. The days of hurriedly ticking off a pre-made checklist of touristy places are now gone.
Lufthansa, the German airline, has built on this insight by showcasing a popular holiday destination in a unique way: Milan!
The brand believes that Milan is the perfect destination for those who can afford the luxury to travel slow and fully immerse themselves in a place.
To build this in reality, Lufthansa is getting something unique to us! Creating a concept where the Indian meets Italian to give their audience an authentic Milan-esque experience!
They enabled a unique travel experience for an Indian travel influencer Tanya Khanijow to Milan to be their eyes and ears to the local adventures of the city. But that’s just the beginning. They got onboard popular Italian influencers to play tour guide for Tanya to make her experience the city in a way that is authentic and actually speaks to their actual culture.
The Italian influencers would not just create an itinerary for Tanya, but actually show her around to give her the personally curated inside scoop of the city as well as the Gelato! It includes low-key places and experiences that most tourists don’t have on their checklist.
This one-of-a-kind collab backed by Lufthansa is all about witnessing Milan in the true Italian spirit, chef’s kiss!
They’ve truly embraced and leveraged new-age marketing with this one! Tanya’s 4-episode travel vlogs are relatable and experiential – just the vibe the audience is looking for at this point of time. And it gets Lufthansa’s message across: Milan is THE place to be for both luxury and lifestyle!
Here’s the first one – an airport and in-flight vlog, which exudes utmost luxury and comfort.
Shows complete relatability, about the unmatched excitement of experiencing the Business Class Lounge or wanting to toy around different buttons on her seat and trying out the in-flight goodie bags!
It all feels cozy and luxe – credits to everything from the lavish food spread to the slippers to the fancy beauty goodie pouch.
The Lufthansa flight experience itself makes the viewer want to take a vacation that ensures superior service, amenities, and the right attention to detail.
The next set of episodes will show Milan through the eyes of Tanya. She experiences the different facets of the city like art and culture, food and fashion. And because she’s got the Italian influencers on her side, this one has Milan oozing out. Spoiler alert: These videos might make you reconsider life and book your trip to Milan.
Lufthansa truly is a travel partner like no other!
It is different. It is real. It is experiential. It’s got people’s attention for what’s coming next.
By offering up a lifestyle, the brand is serving just the right wanderlust goals to showcase what a perfect Milan holiday can look like.
