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Joyville Ropes In Saurav Ganguly as Brand Ambassador To Celebrate The Spirit Of Winning

Is there a feeling better than walking into the comfort of your home after a long day? Whatever your profession, we all have days that are filled with ups and downs, moments of failure, and eventual experiences of success and victory.

After all the challenges you face and obstacles you overcome, there’s no celebration that’s more wholesome than returning to where it all began. Home.

It was this feeling of belonging that led to the birth of the #LiveToWin campaign, which emphasizes how every win, no matter how big or small, begins at home. And who better to share what a taste of victory looks like than the Maharaja, Saurav Ganguly himself?

Like he has been doing for decades now, Dada has encouraged thousands, to not only embrace their individual journeys but also to share them with those that seek inspiration. People from all across the country have taken to their social media handles to talk about their inspiring stories, using the #LiveToWinDiaries.

Whether it be a young horse jockey that paved the way for his success and bought his first home at 21 or an established business partner who dared to redefine the nuances of success, people from all walks of life came forward with their winning stories to lead by example.

Live, Laugh, Win 

While Saurav Ganguly instilled the spirit of passion and zest among the populace, Sarang Sathaye, writer, producer, actor, and founder of BhaDiPa (Bhartiya Digital Party), added a tinge of humour to the campaign by utilizing the platform of stand-up comedy to talk about what ‘winning’ means to him. Posted on both brand’s and his own handle, Sarang’s standup act has garnered a collective total of 1.8 million views.

Letting The Numbers Do The Talking 

The campaign created a buzz and impacted next-gen Indians to be proud of their achievements, irrespective of how big or small they are, because every win contributes to shaping a winner.

With over 5 million views on the campaign videos across all platforms and a reach of over 25 million eyeballs, the #LiveToWin spirit is driving individuals all across the country to celebrate their victories, allowing them to cherish the winning feeling and nurture the champion within.

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