A whopping 400 million devotees are expected to attend Maha Kumbh 2025.
And yet, this number doesn’t even begin to scratch the surface of the number of people who actually want to attend this massive once-in-twelve-years spiritual event.
Realising this gap, ITC Mangaldeep has come up with an innovative solution: a 3D AR initiative! It is allowing devotees around the world to participate in the rituals of the Maha Kumbh from their homes. How thoughtful!
It’s not just a simple filter, it is truly an immersive experience!
If you want to experience it too, click here!
With the integration, users can actually participate in rituals like the Shahi Snaan (royal bath), Deep Daan (lamp offering), and Aarti (prayer ceremony).
In fact, for the Deep Daan, the brand has come up with a way to take it from screen-to-life! They’re ensuring that the virtual offerings made by the AR users is actually carried to Ganges every week. Incredible, right?
To further personalise users’ experiences, the brand has also come up with a special filter!
Users can create their own unique Maha Kumbh souvenirs and then share these unique moments with their friends and family.
It’s a truly meaningful use of cutting edge technology by the brand to ensure that the celebration of the Maha Kumbh is accessible in every corner of the world!
A first-of-its-kind AR move that speaks to the brand’s commitment of creating innovative solutions to preserve culture and make it more inclusive for one and all.
