International Women’s Day brings out the most creative and thoughtful sides of Indian marketers, and this year was no different!
We saw brands celebrate all facets of a woman being her authentic, unapologetic self.
We saw brands spotlight themes that impact women day in and out, and merit conversations.
We also saw brands go beyond visual communication to make meaningful strides towards actually empowering women on the ground.
Here’s our pick of the Women’s Day campaigns that stood out in 2025:
Infosys | Thrive At Infosys
True to #AccelerateAction theme for IWD2025, Infosys launched a series of action-oriented videos around highly relevant themes that impact women in workplaces.
Hybrid working, equal growth opportunities, equal access to upskilling and leadership training, a culture of empathy – the films leave the audience with inspiring takeaways.
The campaign raised awareness about gender equality, and highlighted some of the key steps Infosys is taking towards bridging the gender gap.
Go Colors | Own It
Go Colors launched a film starring Arpita Aditi, CEO of Dil Foods, Dipika Pallikal, a professional squash player, and Ami Shroff, a flair bartender. The film is an ode to the modern woman who has many facets to her, and she owns it all!
Go Colors also launched an interactive installation that hyped up self-love.
The best bit? The brand is contributing 5% of its total sales (online and offline) on 8th March towards women’s welfare.
vivo | KanyaGyaan
vivo dropped a power-packed film that used the metaphor of a chair to highlight the critical need to bridge the gender gap in STEM education and jobs.
Not just that, the brand launched Project vivo KanyaGyaan, empowering young Indian women with scholarship, mentorship, skill development, and industry exposure to build a future in STEM!
Brookfield Properties | Women’s Day Special
Brookfield Properties asked women employees, across ages and across functions. to share one piece of wisdom with other women. It resulted in a series of responses that were honest, real, relevant, actionable and just really hit home!
The campaign brought out a very powerful insight: When women stand together, workplaces don’t just grow… they thrive.
And we loved that!
Which one was your favourite?
