Each year, the third Sunday of June is reserved to celebrate fathers around the world, acknowledge their roles in our lives, and express gratitude for everything they do for us. From being our first coaches, to coming to our rescue whenever we need them – dads do it all. Given the events of the past year, brands have come up with an interesting mix of pandemic-themed campaigns to celebrate the spirit of fatherhood.
Here’s our shortlist of the best Father’s Day campaigns that stood out this year:
Philips
Dads may not be the best at expressing their love in the most obvious ways, but that doesn’t mean that we can’t tell them we love them explicitly. With the #KhulKeBolo campaign, Philips is encouraging people to break through the awkwardness and tell their dads they love them out loud to create simple yet cherished moments with a digital film.
Dhara
Unfortunately due to the pandemic, many children have lost their parents in the year gone by. This emotional ad by Dhara displays the first time a child addresses her father as ‘Papa’ after being adopted, saluting dads who possess the courage and strength to care for a child in need.
Aviation Gin
Apart from being an actor, producer, entrepreneur and marketing genius, Ryan Reynolds is also a father of three. The super dad is seen celebrating Father’s Day with a cocktail titled ‘The Vasectomy’ in a hilarious ad for Aviation Gin. Clearly, being cooped up at home all year with three kids has given him a lot of perspective.
Mother Dairy
Aparshakti Khurana breaks down the four letter word – Papa – and illustrates how fathers add flavour to our lives in various ways in a poetic video for Mother Dairy.
Grab
The super app pays tribute to its GrabDads in an emotional video that explores what it means to be a dad. Whether it’s a newborn baby, a fledgling business, or even furry babies – Grab acknowledges and celebrates the different facets of fatherhood in this touching campaign film.
