It’s that time of the year again, when Flipkart introduces its flagship Big Billion Days Sale. Each year it is bigger than the year before, and you think – “could it get bigger than this?”. And each year Flipkart surprises you with something grander and you got it – BIGGER.
If the marketing efforts are anything to go by, this year will without fail be the Biggest Big Billion Days ever. Can’t. Keep. calm.
Flipkart has hit a master stroke with their BBD marketing this year, and it begins with the Kid Adults passing on the baton to celebrities like Amitabh Bachchan and Deepika Padukone. Why, you ask? – because they are too busy solving crime and some are vacationing. Check it out :
The Big B of Bollywood had a poetic take on the Big B Sale.
In an interesting move, the brand used the meme format and emojis to target the relevant audience. Memes and emojis have become a way of life, and it is the language that we speak in. Thus, it became all the more practical for the brand to also communicate in the same language. When you add the most popular celebrities to the mix, the outcome is something that you will always recall. Here’s Virat Kohli talking about “Budget ke bahaane”.
The brand also roped in MS Dhoni who spoke about the match between shopping and budget with an interesting anecdote.
Not just popular cricketing legends like Virat Kohli, MS Dhoni and Saurav Ganguly, Flipkart also collaborated with the cream of Bollywood to spread the message. This involved Deepika Padukone talking about how the brand will ensure ‘India hogs budget se must’ from the 10th to 14th October.
The collaboration with big names continued, when we saw Alia Bhatt too talking about the brand’s fashion category.
The celebrities that the brand associated with covered a vast variety, from Bollywood stars to cricketing legends to regional stars like Mahesh Babu, Tamannah, Prosenjit and Mahesh Manjrekar.
The Big Billion Days kickstarts on the 10th of October and guarantees a shopping experience second to none. Largely touted as the biggest sale in the country, customers can expect tempting deals, price drops and flash sales. With services like EMI on debit cards, no cost EMI on leading bank credit cards, huge discounts for HDFC customers and rewards on Mastercard, the brand will also ensure you don’t have any budget related issues stopping you from shopping at the Big Billion Days.