Twenty-five years is a long time to build trust. It is also a long time to learn what your audience truly needs. As SBI Life Insurance marks a quarter century, the brand is channeling that legacy into their boldest, most character-driven campaign yet. Jolly–Polly brings together cricketers Rishabh Pant and Ravindra Jadeja in an entirely […]
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It’s the most romantic time of year – or the most commercialized, depending on who you ask! As brands unleashed their creativity for our affection – and attention – this year, the marketing world delivered everything from earnest sentiment to sheer cheek. The best ones, though, reminded us once again that romance and commerce make […]
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When Spotify throws a concert for India’s biggest I-Pop stars, you sit up. And when it has Cetaphil as the headline sponsor, it’s a marketing story worth unpacking! The first-ever Spotify I-Pop Icons Live pulled together a killer lineup for a Premium subscriber event. We’re talking King, Jonita Gandhi, Aditya Rikhari and a full crew […]
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Seagram’s Xclamat!on, Pernod Ricard India’s new launch, is making waves with its recent social media campaign for the mixers. To introduce the brand built on amped-up energy, they decided to show what life can be like without the much used punctuation: ‘!’. They pulled off a cheeky digital heist by partnering with the keyboard app […]
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There’s a hidden cost of crypto trading in India: trading fees. It adds up quietly and steadily. To the tune of thousands of crores every year. WazirX is set to scrap it entirely. They’ve launched WazirX ZERO, a new model that cuts per-trade fees down to, well, zero. It’s a big swing at an industry […]
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There’s a subtle art to translating a digital ecosystem into a live experience. The fourth edition of Spotify’s Rap 91 LIVE cracked the code. The goal was to bottle the entire culture of Indian hip-hop: the diversity and that feeling of a living, breathing community. And the event pulled off exactly that. Held at Mumbai’s […]
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In a world of predictable launch events, vivo decided to literally elevate theirs. They took to the skies over Gurgaon with a dazzling drone show, writing the launch date for the X300 Series in lights for the city to see. They used the drones to visually hint at the phones’ key features, too! The formation […]
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In a unique and impactful move, Havells has entered the podcast space with a new series: Making a Difference! The podcast will host meaningful conversations with architects, designers and cultural icons to talk about all things preservation, design and how India’s creative scene is advancing. In doing so, it aims to spark ideas, swap stories […]
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There’s a new wave of smartphone users out there. You know, the ones who don’t just take pictures but want to bottle a vibe? That’s who OPPO is talking to with their new Find X9 Series. Their campaign, Make Your Moment, uses striking, visual storytelling to celebrate those who see the world differently. Here’s a […]
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Marks a new chapter for the brand with a renewed purpose and modern visual identity built around stress relief through advanced sleep and comfort solutions. National, 6th November 2025: Duroflex Limited, India’s trusted sleep and comfort solutions brand, unveiled its new brand identity and positioning ‘Designed to De-Stress’, marking a powerful shift in how the […]
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