The BigB Bot By Flipkart Is The Most Innovative Use Of WhatsApp We Have Seen

In the last week we saw various marketing campaigns from brands trying to make the most of the festive season, and often the communication felt very redundant. Amidst this clutter, Flipkart rolled out a never-seen-before campaign leveraging a combination of Bollywood and technology. They introduced the BigB WhatsApp Bot, where you can interact with Bollywood’s […]

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Amazon Is Bringing Together The Best Of India On This Magnificent House-On-Wheels #AmazonFestiveYatra

Amazon’s ‘Great Indian Festival’ has always been big, but if the #AmazonFestiveYatra is anything to go by, this year the brand has taken it a notch higher. To flag off the Great Indian Festival, Amazon launched the #AmazonFestiveYatra, with a first of its kind ‘House-on-Wheels’ showcasing the best of India in one place. This innovative house […]

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