Category: Brands

As Delhi’s temperatures hit record highs, Kelvinator’s ‘Summer Paused’ campaign takes its most dramatic form yet — a larger-than-life innovative outdoor experience built for India’s toughest summer city. New Delhi, June 01, 2026: Kelvinator has extended its landmark ‘Summer Paused’ campaign to Delhi NCR — and it has done so in the most dramatic, unmissable […]

vivo just does not do ordinary launches. They’ve gone all out again, taking things up a notch for the launch of the X300 Ultra and X300 FE. Cue a drone show in Hyderabad! They placed a massive, drone-mounted LED screen flying above Hussain Sagar Lake, one of the city’s most iconic locations.  Cinematic visuals played […]

We want you to meet a brand called Poetrique, a combination of two words: poetry and unique. But the best way to start isn’t with what Poetrique sells. It’s with what it refuses to. It is not label that will ask you to split your day into boxes like workwear, activewear, occasion wear. Poetrique looks […]

For the first time, India had a Calvin Harris summer. So how could the SHEIN Baddies a.k.a. SHEINVERSE creators not have served? They didn’t need a memo. They saw. They styled up. They showed up. As a new-gen, digital-first fashion giant and the official Style Partner for the Calvin Harris tour, SHEIN struck an instant […]

Larger-Than-Life Installation brings ‘Heavy Duty Cooling’ alive in Kolkata!  April 22, 2026: Kelvinator India has elevated outdoor advertising with a high-impact 3D hoarding that boldly declares—Summer Paused—bringing its powerful cooling promise to life in a way that stops commuters in their tracks. Currently rolled out across a high-impact site in Kolkata, the campaign will soon […]

Mumbai, April 17, 2026: In a bid to drive salience during peak summer, Kelvinator has launched an on-ground activation titled ‘Summer Paused’ at Carter Road Promenade using experiential storytelling to spotlight its Heavy-Duty air conditioners. The campaign objective is two-fold: to break through seasonal category clutter and translate the brand’s cooling promise into a tangible, […]

New Delhi, India (2nd March, 2026). U.S. Polo Assn. India introduces its Spring–Summer ’26 Collection through the latest brand campaign, featuring HH Maharaja Sawai Padmanabh Singh, Global Ambassador for USPA. The campaign sets the tone for a season defined by effortless style and contemporary ease. Rooted in the brand’s authentic connection to the sport of […]

We caught Jatin Sapru talking about something that wasn’t quite cricket this World Cup season. Let’s talk about it! Tata Motors Commercial Vehicles wants us to start noticing the unnoticed: trucks hauling essentials, buses packed with families, commercial vehicles weaving through crowded city streets. Their new campaign, Better Always, opens with a simple idea: India […]