McDonald’s Sweden Beautifully Depicts Its Founder’s Heartbreaking Family Tragedy In This Poignant Video

After decades since the tragedy, McDonald’s Sweden is telling the story of its founder’s family and the new beginnings that it brought around. The spot is called “For Erica”, a reference to Paul Lederhausen’s daughter. It opens in 1960, with Erica being born and soon Paul and his wife realise their daughter is ill. This […]

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Axis Bank’s New Campaign Takes a Musical Route to Showcase Kochi’s Smart City Vibe

Axis Bank recently collaborated with Kochi’s popular local band Masala Coffee to pull together an upbeat campaign ‘I Live The Metro Life’ that showcases how life in Kochi has evolved, thanks to the Kochi1 card and Kochi Metro.  The music video uses very relatable protagonists – a photographer, a designer, a dancer, aspiring footballer and […]

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From Bombay To Mumbai – Mumbai Mirrored Beautifully Captures The Many Stories Of The City Of Dreams

Aamchi Mumbai… Yeh Hai Mumbai Meri Jaan… Salaam Bombay… have you wondered why pretty much every pop culture reference around this city oozes a sense of belonging and pride. There’s something truly very special about Mumbai, or Bombay. And therein lies the reason too. Bombay’s journey from the city of 7 islands to Mumbai as we […]

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