Indian heritage and traditions are unparalleled in their richness and diversity. ‘Made in India’ products have the remarkable quality of bringing to life historical nuances of our culture through intricate craftsmanship and artistry.
Embodying this essence of ‘Made in India’, Amazon Global Selling launched a mesmerizing film that enlightens viewers about the convergence of history, art and technology that are exported from India to the world. In the voice of renowned actor and musician, Piyush Mishra, ‘Saath Peedi’ showcases the brand’s goal to propel India’s exports to new heights, while reinforcing pride in our culture:
A journey across India
Through the film, Amazon takes the audience on a journey of audio-visual delight, highlighting 4 ‘Made in India’ gems: West Bengal’s Darjeeling Tea, Tamil Nadu’s Kancheepuram Silk, Varanasi’s wooden toys, and Gujarat’s Kutch embroidery.
With 400+ GI-tagged products like these, Amazon Global Selling strives to take ‘Made in India’ products to the rest of the world, and empower exporters with a platform to scale on a global level.
From India to the world
Through this initiative, Amazon Global Selling not only offers the best of India to the world, but it also helps Indian businesses by lowering the entry barrier for exports and enabling them to reach international markets from India. Over 125,000 exporters have registered on Amazon’s program to sell their products on 18+ Amazon global marketplaces, claiming to be on-track to enable $8 billion in cumulative e-commerce exports from India.
Celebrating India’s age-old traditions, that transcend borders and generations
Amazon Global Selling also launched the ‘Exports Digest 2023’, an annual coffee table book with insights from Amazon data and inputs from policy makers and thought leaders. This initiative aims to encourage more exporter participation, while also celebrating the spirit of national pride and India’s entrepreneurial prowess.
Enlightening, informative, and inspiring!
