As people evolve, so do their lifestyles, personal ambitions, and financial goals.
This campaign believes that one of the ways to ensure money grows alongside dreams is: Paisa Ka Promotion.
It shows the importance of SIP Top-Ups to ‘promote’ money and effectively manage the rising cost of living in today’s times. This was an Investor Education and Awareness Initiative by HSBC MF.
The first film features a couple being interviewed by a child on their income, promotion, and wealth promotion. Watch it here:
The metaphor?
Just as people seek promotions in their careers to achieve more, they should also promote their money and upgrade their investments to keep pace with their aspirations.
These slice-of-life narratives nudge investors to opt for a Top-Up facility on their SIPs to emphasize the crucial role it plays in their long-term wealth creation.
The #SIPKoDoPromotion message educates the audience about this investment tool that not only boosts their investments at par with their income levels, but also gives them more control of their financial future.
They questioned professionals about their financial goals and investment habits… as well as their knowledge of SIP Top-Ups.
The results? Most people did not know about this feature. This initiative engaged with them and educated them to enhance their financial growth with well-informed investment decisions.
More engagement, more buzz
There was another unique activation in the IT Parks, where a man did rounds holding a placard that read: Paise Ko Promotion Diya Kya?
This caught people’s eye and sparked intrigue around the messaging. The curiosity led them to scan the QR code on the placard, and learn more about the campaign and SIP Top-Ups that has been all the talk.
That’s not all
The campaign was executed through emailers, educating potential and current customers about the importance of SIP Top-Ups to keep pace with their evolving lifestyles.
It was also promoted across social media platforms through posts, teasers, and collaborations, for maximum reach – and in a way that was engaging.
From amateurs to professionals – the campaign created impact by blending a memorable on-ground approach with digital follow-up!
Plus, some CGI!
This innovative activation using one of Mumbai’s most iconic locations caught people’s attention with a simple question: Dena Hai Paise Ko Promotion?
The takeaway?
The well-rounded campaign highlights a key message: SIP Top-Ups are crucial for wealth creation. It emphasizes the importance of upgrading one’s investment to meet changing goals, expenses, and cost of living.
The essence of the concept is embodied in the proposition, so simply yet impactfully: Paisa Ka Promotion!
Redefining financial responsibility
A clever concept and campaign that conveys an important message in a quirky, light-hearted way to raise awareness about SIP Top-Ups and help investors meet their long-term wealth creation goals!
An Investor Education & Awareness Initiative by HSBC Mutual Fund
Visit https://grp.hsbc/KYC w.r.t. one-time Know Your Customer (KYC) process, complaints redressal process including SEBI SCORES (https://www.scores.gov.in). Investors should only deal with Registered Mutual Funds, to be verified on SEBI website under Intermediaries/Market Infrastructure Institutions (https://www.sebi.gov.in/intermediaries.html). Investors may refer to the section on ‘Investor Education’ on the website of HSBC Mutual Fund for the details on all ‘Investor Education and Awareness Initiatives’ undertaken by HSBC Mutual Fund.
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