This Independence Day, HUL’s Vim tapped into the pride of India’s cleanest cities in a whole new way, partnering with Reliance Smart Bazaar to roll out a high-impact shopper campaign.
As part of the Full Paisa Vasool Sale celebrations, they transformed the entrance of Reliance SMART Bazaar Nexus Mall, Seawoods in Mumbai with these seemingly ‘incorrect’ billboards. And you bet it caught shoppers’ attention!
But the twist came when shoppers looked down. They saw a ‘clean’ and correct reflection on the ground, revealing exclusive offers on Vim Ultrapro Floor Cleaner!
It’s such a creative way to reinforce the brand’s call for cleaner homes as the ultimate foundation to a cleaner India. Vim Ultrapro Floor Cleaner underscores the brand’s commitment to innovation in home care that helps make the lives of our consumers better every day.
Beyond the on-ground reflections, the brand also took over prominent spots with creative OOH billboards and attractive point-of-sale offers. The result? The campaign engaged thousands of shoppers in a meaningful way.
By tying in with national pride and civic responsibility, HUL is solidifying its support for cleaner homes and communities, bridging the gap between personal hygiene and collective progress.
Srinandan Sundaram, Home Care General Manager for Hindustan Unilever, said, “Independence Day is a time to celebrate our nation’s progress, and cleanliness is an integral part of that journey. Along these lines, Vim has recently launched the Vim Ultrapro Floor Cleaner range with patented biodegradable polymer technology + probiotic actives, delivering deep cleaning and enhanced performance. This campaign brings alive the message that building a cleaner India begins at home, while offering shoppers a memorable and rewarding brand experience during the festive season.”
