Google has opened the doors to its first ever brick and mortar retail store in New York City.
The 5,000-square-foot store is located below Google’s New York City headquarters and takes up a whole city block. Designed more like an experiential centre than the average retail store, the space offers guests an ‘immersive’ shopping experience.
There are multiple experiences customers can partake in – such as the glass booth which exhibits technologies such as Google Translate, and simulated rooms called ‘Sandboxes’ for product-specific experiences. One sandbox is for Pixel phones and tablets, another is for gaming, while the third one is designed like a living room to showcase the usefulness of Nest products at home.
The cork and wood furniture has been designed by a local artist, while most of the flooring and furniture has been crafted out of recycled materials with an emphasis on environmental design. Unlike some of its competitors who favour the antiseptic, pared-down minimalistic aesthetic, Google’s store emanates homely, cozy vibes.
The tech giant will also be hosting how-to workshops at the store. 
