We live in very exciting times – everything from politics to art to ethics to technology is rapidly changing around us. But the most important implication of this dynamic day and age can be seen in the field of marketing. What a time to be a marketer! Everything that’s evolving around us has an impact on the consumer, and thus, on the marketer. It’s critical for a marketer to really grasp every aspect of the changing environment to be able to do their job well. It’s this crux of change that is being dissected and celebrated in the Star FLOW – The Change Festival. An initiative by The Times Of India, Star FLOW is India’s 1st Marketing festival where the finest minds in business are all set to come together and discuss the future of marketing.
Scheduled on March 14-15 at The Taj Palace in New Delhi, Star FLOW promises to bring together the who’s who of the marketing world under one roof in a heady exchange of ideas and opinions. The 2 days are packed with sessions, panel discussions and workshops – all designed to get distinguished marketing professionals and industry veterans to come and share their opinions with the audience. The list of speakers packs quite a punch. The keynote address will be given by W. Chan Kim, Co-Director of the INSEAD Blue Ocean Strategy Institute, on the Blue Ocean Strategy. The international speakers include a versatile mix of achievers ranging from the campaign strategist of Barack Obama (Roger Frisk) to the former CEO of Barcelona Football Club (Joan Oliver) to globally renowned neuroscientist Dr. Beau Lotto and many more.
Marketing Guru & branding specialist David Aaker will be speaking on the ‘6 big ideas on Branding‘.
Joan Oliver, former CEO of the Barcelona Football Club & sports marketing expert will be talking about the Business of Sports, Branding, Leadership, and Teamwork.
The panel discussions look equally interesting with a range of topics like ‘Blurring of the line between India & Bharat‘ and ‘Classical and new age marketing‘ bringing the best of seemingly conflicting worlds together to discuss how dynamic changes impacts marketing, and how to leverage the best out of it.
There are some very interesting workshops in store as well. The topics range from ‘Sonic Branding‘ by BrandMusiq, to ‘Virtual and Augmented Reality‘ by Mirum. One of the highlights of the event is the workshop hosted by Susan Credle, where she will be discussing the ins and outs of Marketing to the new age woman.
For all the CXOs / CMOs / Brand Managers / agency professionals / creatives / aspiring marketing enthusiasts out there – this 2-day festival certainly looks like a must-attend. Apart from the chance to listen, participate and learn from multiple discussions and workshops, this is a fantastic opportunity to network with like-minded professionals and even industry veterans. All this, with some fun and entertainment on the side with elements like the CXO Lounge and Discussion Zone. Star FLOW is definitely getting the marketing adrenalin flowing!
You can register on the link below:
This is a first of its kind festival that seeks to address, celebrate and deliberate upon all aspects of marketing, in all of its myriad flavours and avatars. We are certainly pumped about Star FLOW – The Change Festival, see you guys there!
For more details, visit the festivals social handles below –