The Great Indian One-Horned Rhino, IndianOil’s brand mascot, symbolizes strength, resilience, and uniqueness. By prioritizing its core value of ‘Care’ in every action, IndianOil has committed to championing the cause of this majestic species.
IndianOil has always embraced its role towards environmental protection and wildlife conservation.
In fact, each year it celebrates World Rhino Day on 22nd September, and each year the initiative looks different! From adopting rhinos to educating their audience on the importance of their conservation, the brand has done a lot towards the cause of these magnificent creatures.
As part of this year’s massive World Rhino Day campaign, IndianOil has launched an extensive social media campaign revolving around:
- Interactive riddles & quizzes
These posts are an entertaining way to share facts about the Great Indian One-Horned Rhino, ensuring deep audience engagement. - Awareness posts
Visually appealing infographics and posts which put the spotlight on the importance of rhino conservation, and IndianOil’s role in these efforts. - Hashtag campaign
The brand has been leveraging hashtags related to rhino conservation and World Rhino Day to amplify the message across platforms, making it more discoverable to a wider audience.
The brand’s purpose?
Through this campaign, IndianOil intends to make people realise how precious the rhinos are and to extend all help in their fight for survival.
The campaign aims to strike an emotional chord and get the people to channelise their feelings for wildlife conservation into concrete action.
Powerful imagery. Powerful campaign.
With IndianOil Rhino as its brand mascot, all the big bang initiatives undertaken by IndianOil on World Rhino Day reinforce its commitment towards conserving this majestic force of nature and its focus on sustainability and wildlife preservation.
