You know it’s the festive season when houses are lit up, meals turn into feasts, and brands release heartfelt campaigns that leave you feeling happy and warm.
It’s the time of year we see the best from brands, and this year too witnessed truly creative narratives that reflect the spirit of the festive season; the spirit of empathy, kindness, and abundance.
Here’s a look at some of the best festive campaigns this year.
- Xiaomi | #DiwaliWithMi
This campaign was truly one-of-a-kind, asking customers to put a hold on shopping for tech products and wait a little while longer to get the best deals, aka ‘Tech Ka Shubh Muhurat’.
The unique approach helped Xiaomi establish a friendly relationship with the audience, and got everyone talking about the brand that asked customers to not buy any of its own products. Really, it’s one for the books!
- Fortune Foods | Pet Pujo
Celebrating the return of Bengalis to their homeland after two challenging years, Fortune Foods’ heart-warming campaign set out to make the festivities just as special as the good old days.
Bringing the audience closers to their roots, the brand did a splendid job of evoking a sense of nostalgia while still offering a refreshing perspective; a unique blend that helped the campaign stand out this festive season.
- Ponds | #ChhoteMeethePalKaGlow
It’s the little things that make the big festivals truly special; Pond’s celebrated the festive season keeping this in mind, by showcasing how the smaller moments turn out to be the most memorable ones.
What makes the campaign special is how it not only forays beyond usual festive moments, but also how it celebrates diversity and inclusion amongst individuals.
Highlighting the need for effortless looks that bring about a glow every moment of the day, the #ChhoteMeethePalKaGlow campaign underlines how a single product enables you to be ready for any occasion, big or small.
- Croma | #CroMaaAsche
The festivities are all about spreading happiness and celebrating with your loved ones. Croma’s campaign highlights how one small gesture can make someone’s day all the more special and meaningful, despite the struggles they may be facing.
A beautiful message woven subtly into the narrative, it leaves you feeling more connected to those around you and inspires you to do a good deed in light of the joyous season.
- Times of India | #PhireyEshoKolkata
No one ever said Pujo can only be celebrated in a particular city; it’s the spirit and a sense of togetherness that keeps the festivities alive irrespective of one’s location. Times of India built their campaign around this touching thought with the underlying theme of friendship and a ‘home away from home’.
Whoever said distance makes the heart grow fonder, was right:
- Asian Paints | Sharad Shamman
Asian Paint is paying homage to the legacy of the festive season, by re-living the last four decades with a musical tribute. Each decade is represented in a unique way, and intends to reflect how despite all the time that has passed, the celebrations are still as grand as ever.
Every year, the brand awards the Sharad Shamman trophy to one pandal that best showcases the culture and history of the land, and this year too Asian Paints has lit up the celebrations by joining UNESCO in observing Durga Pujo as an ‘intangible cultural heritage of humanity.’
Which one was your favourite?
