If you have even half a Bollywood fan bone in your body, you would be aware of and potentially awestruck by the iconic RK Studios. RK Studios has always held a special place for the movie fraternity and movie buffs alike. It’s held an old world charm that has only enhanced with time. It’s no surprise then that when Godrej Properties announced their latest project – Godrej RKS, it got everyone’s attention. Yes, they’re re-opening the iconic gates of RK Studios.
We are completely digging how Godrej Properties crafted their marketing campaign to launch and create a buzz around Godrej RKS. So many people have at some point admired the iconic RK Studios gates from the outside. The gates represented both a rich legacy and an almost out-of-reach dream world. Godrej Properties kept its key message around opening these iconic gates to the ordinary world outside. It made RK Studios accessible and suddenly, any of us can create our own stories inside the magical RK Studios. Their launch newspaper ad was unlike the usual clutter we see, very subtly announcing the project while keeping the focus on the iconic RK legacy being restored.
Godrej Properties also roped in the who’s who of Bollywood to reflect on what the studio means to them. Karan Johar, Twinkle and Taran Adarsh shared their stories about how RK holds a special place in their journey. This further created a sense of aspiration to wanting to step into the glorious RK Studios and experience the magic first hand. And that was really the crux of this whole campaign. Godrej RKS is a landmark address where many cinematic stories have been written. It’s a landmark that holds a lot of meaning to not just celebrities, but ordinary people who’ve grown up around it too. Godrej Properties also curated some of these stories. Check out once such #LiveYourStory post:
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Godrej RKS seems like a project that is the coming together of two iconic legacies into one landmark address. A delightful proposition to create more stories, with perhaps a cinematic touch to it! We loved the #LiveYourStory campaign, what did you guys think?