June 24, 2021 – Mad Over Marketing | Advertising, Brands, Media and PR

An Intern At HBO Max Sent Out An Empty Test Mail And The Internet’s Reaction Was Priceless

June 24, 2021June 24, 2021 Chloe Chou

Last week, a mysterious email with the subject line ‘Integration Test Email #1’ from HBO Max’s official account landed in its subscribers’ inboxes, causing a great deal of confusion. Just a few hours later, HBO Max tweeted an apology stating that the test email was allegedly sent out by an intern. We mistakenly sent out […]

WazirX Draws Clever Parallels Between Football And Buying Bitcoin In Its Euro 2020 Campaign

June 24, 2021June 24, 2021 Chloe Chou14 Comments

WazirX, the cryptocurrency exchange platform, has teamed up with SonyLIV to co-present the ongoing UEFA European Football Championship (Euro 2020), which was rescheduled due to the pandemic to this year. The brand aims to attract new users by connecting with the millions of young, tech-savvy Indians who are tuning in to watch the much-awaited football […]