Mad Over Marketing's
Social Media Awards

THE MOMMYS 2024

Best brand on social media

Winner : MakeMyTrip

MakeMyTrip swept The Mommys with 7 awards to their name. They elevated their social media game in 2023, winning the Mommy for the best Sports Campaign, in addition to the Out of the Box Award.

The other big winners were Google India with 5 Mommys, and Myntra, ITC Bingo and Fevicol with 3 Mommys each.

Best agency on social media

Winner : Schbang

4 times in a row! Schbang won 7 Mommys this year, to once again become the agency with most wins at The Mommys for a fourth consecutive year. The agency has now won 34 Mommys in just four years.

The other big winners were Social Panga with 5 Mommys, and Sociowash, Youngun and Stonks Studios with 4 Mommys each.

Best social media post

Winner : Google India, Stonks Studios

Google India did a play on how people use spreadsheets in bed by literally creating “sheets on sheets”!. People loved it, people shared it, people even made their own “sheet” jokes!

Runner Up : Youtube India, Two Hand Clap

In a flood of “Happy Diwali” posts, YouTube India stood out with this beauty. A QR-led inside joke for their followers on IG, that took them to a special post on YouTube!

Best social media campaign

Winner : Samsonite, Social Beat

Samsonite got celebrities to rough it out with their bags… quite literally. It took their whole pitch of “Tested Like Samsonite” to the next level! At 220M+ plays, this got a lot of eyeballs.

Runner Up : Urban Company, Superfly Films

With a moving film, Urban Company made a powerful case for the blue-collar worker in India. The film resonated with many, and reminded the audience that every single job is worthy of equal respect

Best Video Content

Long Form Video

Winner : Asian Paints, FCB Kinnect

Short Form Video

Winner : Google India, Stonks Studios

Best Social Media Brands

The best brands on social media across key domains

Top Brands

MakeMyTrip topped the charts this year with 7 Mommys followed by Google India with 5 Mommys, and Myntra, ITC Bingo and Fevicol with 3 Mommys each.

Top Agencies

Schbang topped the list with 7 Mommys, followed by Social Panga which won 5 Mommys this year.

Sociowash, Youngun and Stonks Studios won 4 Mommys each.

Mad Over Marketing's Social Media Awards

THE MOMMYS 2024

Best brand on social media

Best agency on social media

BEST MOMENT MARKETING POST

BEST oCCASION THEMED CONTENT

BEST USE OF SOCIAL MEDIA FOR SOCIAL GOOD

FUNNIEST SOCIAL MEDIA CAMPAIGN

BEST LONG FORM VIDEO CONTENT

BEST SHORT FORM VIDEO CONTENT

BEST COPYWRITING ON A SOCIAL MEDIA POST

BEST USE OF CGI AND MIXED REALITY

BEST USE OF DIGITAL OUT OF HOME

BEST SOCIAL MEDIA POST WHICH WAS NOT TAKEN LIVE

THE OUT OF THE BOX AWARD

Best social media post

BEST SPORTS CAMPAIGN

BEST AWARENESS CREATING CAMPAIGN FOR A SOCIAL CAUSE

BEST PROMOTION OF A WEB SERIES ON SOCIAL MEDIA

BEST PRODUCT PLACEMENT

BEST PROMOTION OF A TV SHOW ON SOCIAL MEDIA

BEST CAMPAIGN FOR A PRODUCT/SERVICE LAUNCH/RELAUNCH

BEST USE OF SOCIAL MEDIA TO DRIVE SALES

BEST CAMPAIGN TARGETING MSMEs

BEST REGIONAL CAMPAIGN

BEST CSR CAMPAIGN

BEST TRADITIONAL BILLBOARD

BEST ON-GROUND MARKETING

BEST USE OF PRINT MEDIA

BEST USE OF RADIO

BEST USE OF INSTAGRAM STORIES

BEST mOVIE PROMOTION ON SOCIAL MEDIA

Best social media campaign

BEST USE OF A CELEBRITY

BEST USE OF INFLUENCERS ON SOCIAL MEDIA

BEST USE OF UGC CONTENT

BEST USE OF REELS

BEST USE OF AR / VR

BEST USE OF MEMES

BEST USE OF AI IN A CAMPAIGN

BEST USE OF AR FILTERS

BEST USE OF QR OR MICROSITE

BEST USE OF X BY A BRAND

BEST BRAND PRESENCE ON INSTAGRAM

BEST USE OF YOUTUBE BY A BRAND

BEST USE OF LINKEDIN BY A BRAND

Best Video Content

Best Social Media Brands

aGRICULTURE

AUTOMOBILE

BANKING AND FINANCIAL SERVICES

BEAUTY, COSMETICS AND PERSONAL CARE

CONSUMER DURABLES AND ELECTRONICS

EDUCATION

FOOD AND BEVERAGE

FINTECH

HOSPITALITY

HEALTH AND WELLNESS

HOME AND LIVING

SPORTS

INFRASTRUCTURE

MEDIA & ENTERTAINMENT

REAL ESTATE

TELECOM

TRAVEL

Top Brands

Top Agencies

Mad Over Marketing's
Social Media Awards