Best brand on social media
Winner : Swiggy India
Swiggy swept The Mommys with 8 awards to their name. They elevated their social media game last year, winning the Mommy for the Best Presence on Instagram, in addition to the Best Long Form Video Content
The other big winners were PUMA with 6 Mommys, and Wakefit and Tinder with 4 Mommys each to their name.
Best agency on social media
Winner : One Hand Clap
One Hand Clap won 13 Mommys this year, to become the agency with the most wins at The Mommys 2025.
Special mention to The New Thing who won 10 Mommys, narrowly missing out on the win.
Other big winners were Denstu Posterscope and Publicis Groupe with 5 Mommys each.
BEST MOMENT MARKETING POST
Winner
Brand : Britannia Treat Croissant
Agency : Schbang + Tilt Brand Solutions
Runner Up
Brand : PUMA India
Agency : In House
BEST FESTIVE CONTENT
Winner
Brand : Maruti Suzuki Super Carry
Agency : Hakuhodo Sync
Runner Up
Brand : Anandhaas bakery
Agency : Desert Hawk
BEST OCCASION THEMED CONTENT
Winner
Brand : Future Generali
Agency : MullenLowe Lintas Group
Runner Up
Brand : Don Julio
Agency : Swordfish Integrated Marketing
BEST CRICKET-THEMED CONTENT
Winner
Brand : Swiggy India
Agency : One Hand Clap Media Private Limited
Runner Up
Brand : LG Electronics
Agency : EvolutionCo Digital & Interactive Consultancy Pvt. Ltd.
BEST SPORTS-THEMED CONTENT (NON CRICKET)
Winner
Brand : PUMA India
Agency : In house
Runner Up
Brand : Kajaria Ceramics Limited
Agency : In house
FUNNIEST SOCIAL MEDIA CAMPAIGN
Winner
Brand : Britannia Croissant
Agency : Schbang + Tilt Brand Solution
Runner Up
Brand : Wakefit
Agency : The New Thing
BEST SHORT FORM VIDEO CONTENT <30 SEC
Winner
Brand : Flipkart Minutes
Agency : The New Thing
Runner Up
Brand : Wakefit
Agency : The New Thing
BEST COPYWRITING ON A SOCIAL MEDIA POST
Winner
Brand : Domino's India
Agency : Schbang
BEST USE OF NOSTALGIA
Winner
Brand : Tata Salt
Agency : Adfactors PR
Runner Up
Brand : Dr Agarwals Eye Hospital
Agency : Moonshot
Best social media post
Winner : HRX
HRX wins the Mommy for the best social media post for their stirring video as part of their Pain For The Brain campaign
Runner Up : Flipkart Minutes, The New Thing
This quirky, romanticised story of a toothpaste wins the second spot at The Mommys
BEST USE OF MUSIC IN A CAMPAIGN
Winner
Brand : SIMBA BEER
Agency : Stanley Communications
Runner Up
Brand : EMotorad
Agency : One Hand Clap Media Private Limited
BEST USE OF CONTESTS OR CHALLENGES OR TRENDS
Winner
Brand : Parle Platina Hide and Seek
Agency : The Minimalist
Runner Up
Brand : Mashal Sports Pvt. Ltd.
Agency : NA Sportz Interactive Pvt. Ltd.
BEST SOCIAL MEDIA POST WHICH WAS NOT TAKEN LIVE
Winner
Brand : Maruti Suzuki Service
Agency : Hakuhodo Sync Pvt. Ltd.
Runner Up
Brand : Table Space
Agency : Wirality Media
THE OUT OF THE BOX AWARD
Winner
Brand : Tinder India
Agency : Only Much Louder
Runner Up
Brand : Times of India Metro Supplements
Agency : Manja
BEST USE OF CGI AND MIXED REALITY
Winner
Brand : Maybelline
Agency : dentsu Posterscope
Runner Up
Brand : Don Julio
Agency : Swordfish Integrated Marketing
BEST USE OF AI IN A CAMPAIGN
Winner
Brand : Kajaria Ceramics Limited
Agency : In house
Runner Up
Brand : L&T Finance
Agency : Dentsu Creative
BEST USE OF QR OR MICROSITE FOR A CAMPAIGN
Winner
Brand : Tinder India
Agency : Only Much Louder
Runner Up
Brand : L&T Finance
Agency : Denstu Creative
BEST USE OF AR/VR FOR A CAMPAIGN
Winner
Brand : Chinese Wok
Agency : Filter You
Runner Up
Brand : ITC Mangaldeep
Agency : MakeAR
BEST REGIONAL OR MULTI-LINGUAL CAMPAIGN
Winner
Brand : Havells
Agency : dentsu Posterscope
Runner Up
Brand : Battlegrounds Mobile India (BGMI) - Krafton
Agency : Hotcult & PAD Play
Best social media campaign
Winner : Wakefit, The New Thing
Wakefit’s Gaddagiri campaign won hearts, audience love and the coveted Mommy!
Runner Up : Amazon Prime Video, The New Thing
Prime turning Premi wins the second spot!
BEST USE OF SOCIAL MEDIA FOR BRAND AWARENESS
Winner
Brand : Maruti Suzuki Service
Agency : Hakuhodo India Pvt. Ltd.
Runner Up
Brand : JSW MG Motor India
Agency : Cheil India
BEST CAMPAIGN FOR A PRODUCT/SERVICE LAUNCH/RELAUNCH
Winner
Brand : Swiggy India
Agency : One Hand Clap Media Private Limited
Runner Up
Brand : Future Generali
Agency : MullenLowe Lintas Group
BEST USE OF SOCIAL MEDIA TO DRIVE SALES
Winner
Brand : Fastrack Store
Agency : Wirality Media
Runner Up
Brand : Fortune Foods
Agency : Social Beat
BEST BRAND AMBASSADOR-LED POST OR CAMPAIGN
Winner
Brand : PUMA India
Agency : In house
Runner Up
Brand : Aditya Birla Sun Life Insurance
Agency : HYPHEN BRANDS
BEST CAMPAIGN TARGETED TOWARDS GEN Z
Winner
Brand : KFC India
Agency : Blink Digital
Runner Up
Brand : PUMA India x Bumble India
Agency : In house
BEST CAMPAIGN TARGETING MSMES
Winner
Brand : DBS India
Agency : Omnicom Media Group
Runner Up
Brand : Tata Tele Business Services
Agency : Gozoop Online Pvt Ltd
BEST REPORT OR SURVEY-LED CAMPAIGN
Winner
Brand : Swiggy India
Agency : One Hand Clap Media Private Limited
Runner Up
Brand : Fortune Foods
Agency : Social Beat
BEST USE OF SOCIAL MEDIA FOR SOCIAL GOOD
Winner
Brand : Tinder India
Agency : The New Thing
Runner Up
Brand : Fully Faltoo
Agency : RepIndia
BEST AWARENESS CREATING CAMPAIGN FOR A SOCIAL CAUSE
Winner
Brand : Fully Faltoo
Agency : RepIndia
Runner Up
Brand : Aditya Birla Group
Agency : Brandmovers
BEST SUSTAINABILITY-THEMED CAMPAIGN
Winner
Brand : Publicis OOH
Agency : Publicis Groupe
Runner Up
Brand : Echoes Of Earth
Agency : Swordfish Integrated Marketing
BEST DEI MESSAGING IN A CAMPAIGN
Winner
Brand : Future Generali
Agency : MullenLowe Lintas Group
Runner Up
Brand : PUMA India
Agency : In house
BEST CSR CAMPAIGN
Winner
Brand : Publicis OOH
Agency : Publicis Groupe
Runner Up
Brand : Vivo India
Agency : dentsu Posterscope
BEST PROMOTION OF A WEB SERIES ON SOCIAL MEDIA
Winner
Brand : Netflix India
Agency : One Hand Clap Media Private Limited
Runner Up
Brand : Mansion House - Tilaknagar Industries
Agency : Hotcult
BEST MOVIE PROMOTION ON SOCIAL MEDIA
Winner
Brand : Maddock Films
Agency : White Rivers Media
Runner Up
Brand : Zee5
Agency : Sociohub Media
BEST PROMOTION OF A TV SHOW ON SOCIAL MEDIA
Winner
Brand : Viacom 18
Agency : ARM Worldwide
Best Long Form Video Content
Winner : Tanishq, Talented
Runner Up: Swiggy, One Hand Clap
BEST BRAND INTEGRATION IN A MOVIE / TV SHOW / WEB SERIES
Winner
Brand : Kajaria Ceramics Limited
Agency : In-house
Runner Up
Brand : ITC Mangaldeep
Agency : Avian We
BEST USE OF A CELEBRITY
Winner
Brand : Bumble India
Agency : One Hand Clap
Runner Up
Brand : Battlegrounds Mobile India (BGMI) - Krafton
Agency : Hotcult & PAD Play
BEST USE OF INFLUENCERS OR CREATORS
Winner
Brand : Duolingo
Agency : Digitas
Runner Up
Brand : Whisper (P&G)
Agency : Elements MediaWorks Pvt Ltd
BEST USE OF UGC CONTENT
Winner
Brand : Internet and Mobile Association of India (IAMAI)
Agency : Communique Marketing Solutions
Runner Up
Brand : Swiss International Air Lines
Agency : Albatrot
BEST USE OF DIGITAL OUT OF HOME
Winner
Brand : Cathay Pacific
Agency : Publicis OOH
Runner Up
Brand : McCain Foods Pvt Ltd
Agency : dentsu Posterscope
BEST TRADITIONAL BILLBOARD
Winner
Brand : Amazon Prime Video
Agency : The New Thing
Runner Up
Brand : Havells
Agency : dentsu Posterscope
BEST ON-GROUND MARKETING
Winner
Brand : Swiggy Instamart
Agency : One Hand Clap Media Private Limited
Runner Up
Brand : Tinder India
Agency : Gaysi Media Pvt Ltd
BEST USE OF PRINT MEDIA
Winner
Brand : Times of India Metro Supplements
Agency : Manja
Runner Up
Brand : Axis Max Life Insurance Limited
Agency : FCB, FLAM
BEST INTEGRATED MEDIA CAMPAIGN
Winner
Brand : Spotify
Agency : Publicis OOH
Runner Up
Brand : Singapore Tourism Board
Agency : Publicis OOH
BEST USE OF REELS
Winner
Brand : Swiggy India
Agency : One Hand Clap Media Private Limited
Runner Up
Brand : KitKat India
Agency : Social Panga & Eleve Media
BEST USE OF MEMES
Winner
Brand : KNORR
Agency : PEPPER CONTENT
Runner Up
Brand : Clovia
Agency : In-House
BEST BRAND PODCAST OR PODCAST INTEGRATION
Winner
Brand : Bergner India
Agency : Django
BEST BRAND PRESENCE ON INSTAGRAM
Winner
Brand : Swiggy India
Agency : One Hand Clap Media Private Limited
Runner Up
Brand : Teddyy Baby Diapers
Agency : WHAT ARE YOU SAYING (W.A.Y.S. Marketing Solutions)
BEST USE OF YOUTUBE BY A BRAND
Winner
Brand : Google India
Agency : COMMUNIQUE MARKETING SOLUTIONS
BEST USE OF LINKEDIN BY A BRAND
Winner
Brand : Essar
Agency : Adfactors PR
BEST USE OF X (TWITTER) BY A BRAND
Winner
Brand : Swiggy India
Agency : One Hand Clap Media Private Limited
Runner Up
Brand : Amazon Music India
Agency : HOWL Digital
BEST GLOBAL CAMPAIGN (BY A NON-INDIAN AGENCY OR BRAND)
Winner
Brand : totogaming
Agency : In house
Runner Up
Brand : totogaming
Agency : In house
Best Social Media Brands
The best brands on social media across key domains
AGRICULTURE
Winner
Brand : Aries Agro Limited
Agency : In house
AUTOMOBILE
Winner
Brand : JSW MG Motor India
Agency : Cheil India
BANKING AND FINANCIAL SERVICES
Winner
Brand : CDSL IPF
Agency : Big Trunk Communications
CONSUMER DURABLES AND ELECTRONICS
Winner
Brand : Sony India
Agency : Interactive Avenues and Adfactors PR
EDUCATION
Winner
Brand : Duolingo
Agency : Digitas
FINTECH
Winner
Brand : Protean eGov Technologies
Agency : Ogilvy & Mather
FMCG - BEAUTY, PERSONAL CARE AND COSMETICS
Winner
Brand : Lotus Herbals
Agency : Chatterbox Communication
FMCG - FOOD AND BEVERAGE
Winner
Brand : Kitkat India
Agency : Social Panga & Eleve Media
GAMING
Winner
Brand : BATTLEGROUNDS MOBILE INDIA
Agency : One Hand Clap Media Private Limited
HEALTH AND WELLNESS
Winner
Brand : Dr Agarwals Eye Hospital
Agency : Moonshot
HOME AND LIVING
Winner
Brand : Wakefit
Agency : The New Thing
INSURANCE
Winner
Brand : Axis Max Life Insurance
Agency : FCB Interface
MEDIA AND ENTERTAINMENT
Winner
Brand : AMAZON MUSIC INDIA
Agency : Blink Digital X HOWL
REAL ESTATE
Winner
Brand : Prestige Group
Agency : By the Gram (btg)
RETAIL AND ECOMMERCE
Winner
Brand : Flipkart
Agency : The New Thing
SPORTS
Winner
Brand : PUMA India
Agency : In house
TELECOM
Winner
Brand : Vi (Vodafone Idea)
Agency : Ogilvy India
TRAVEL
Winner
Brand : Swiss International Air Lines
Agency : Albatrot
Top Brands
Swiggy topped the charts this year with 8 Mommys followed by PUMA with 6 Mommys and Wakefit and Tinder with 4 Mommys each to their name.
Top Agencies
One Hand Clap topped the list with 13 Mommys, followed by The New Thing which won 10 Mommys this year.
Other big winners were Denstu Posterscope and Publicis Groupe with 5 Mommys each.
