Sydney Sweeney is the latest celebrity to launch an Erewhon smoothie. But her version comes with a twist — a collab with her own innerwear brand, Syrn.
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1. Sydney Sweeney is the latest celebrity to join the Erewhon smoothie cult.
2. At this point, is it even news if a celebrity creates their own Erewhon smoothie?
3. Sydney’s smoothie is a collab between Erewhon and Syrn — a grocery brand and her innerwear brand. How is this a collab? Let’s get into it.
4. First up, the smoothie is literally called Syrn. And Sydney is wearing Syrn in the collab video, which of course gets the brand millions of views.
5. Plus, if Sydney does literally any stunt, the press covers it. Syrn gets free media.
6. Remember when we asked: is it even news if a celeb makes an Erewhon smoothie? Well, it very much is.
7. An Erewhon smoothie is a unique status symbol. It’s a flex for the celebrities whose names are on it — and equally a flex for the customers who buy it.
8. Erewhon customers are rich and love a lifestyle brand. Sounds a lot like Syrn buyers, no? And that’s why the collab works.
