Mad Over Marketing's
Social Media Awards

THE MOMMYS

Best brand on social media

Winner : Dunzo

Dunzo wins The Mommy for the Best Brand on Social Media for the second year in a row. 2021 saw them elevate their social media game, setting industry standards with their topical and relatable content.

Dunzo also announced the launch of 2 queer mascots this year (an industry first) and celebrated pride month by collaborating with a queer artist.

Best social media post

Winner : Malabar Gold and Diamonds, Content Content

The brand made a very special bride’s dream come true, capturing some truly beautiful, pure and real moments in this social media post.

Runner Up : Audible India, Blink Digital

Audible owned that one thing that is said in every video call ever.

Best social media campaign

Winner : Amazon Prime Video, SoCheers

The build up to The Family Man’s second season was one of the most creative and engaging campaigns of the year

Runner Up : Fevikwik, Schbang

The Fevikwik Stars campaign celebrated those who break things and wins the second spot

Best Video Content

Winner : Tanishq, Dentsu Webchutney

Tanishq rescripted India’s wedding narrative by encouraging couples to talk about their marriage, and the life they want to build together, as much as the wedding itself.

Runner Up : BYJU’S

The Bapu Ki Aawaz campaign was launched on the occasion of Gandhi Jayanti and showed how Bapu still lives amongst us, through us.

Best Social Media Brands

The best brands on social media across key domains

Top Brands

Amazon Prime Video topped the charts this year with 5 Mommys followed by last year’s leader Fevicol which won 4 Mommys.

Unacademy, Pizza Hut, Fi, Dunzo and Amazon India won 3 Mommys each.

Top Agencies

Schbang topped the list with a whopping 11 Mommys, followed by Blink Digital which won 5 Mommys this year.

SoCheers won 4 Mommys and Lowe Lintas, Kinnect and Dentsu Webchutney won 3 Mommys each.

Mad Over Marketing's Social Media Awards

THE MOMMYS

Best brand on social media

FUNNIEST SOCIAL MEDIA CAMPAIGN

BEST MOMENT MARKETING POST

BEST OCCASION THEMED CONTENT

BEST USE OF SOCIAL MEDIA FOR SOCIAL GOOD

BEST CAMPAIGN THEMED ON POST-PANDEMIC IMPACT

THE OUT OF THE BOX AWARD

BEST MARKETING TREND INITIATED BY A BRAND

BEST COPYWRITING ON A SOCIAL MEDIA POST

BEST SOCIAL MEDIA POST WHICH WAS NOT TAKEN LIVE

Best social media post

BEST IPL CAMPAIGN

BEST PROMOTION OF A WEB SERIES ON SOCIAL MEDIA

BEST MOVIE PROMOTION ON SOCIAL MEDIA

BEST PROMOTION OF A TV SHOW ON SOCIAL MEDIA

BEST AWARENESS CREATING CAMPAIGN FOR A SOCIAL CAUSE

BEST CAMPAIGN FOR A PRODUCT/SERVICE LAUNCH/RELAUNCH

BEST USE OF SOCIAL MEDIA TO DRIVE SALES

BEST EMPLOYEE ENGAGEMENT CAMPAIGN

BEST CRYPTOCURRENCY THEMED CAMPAIGN

Best social media campaign

BEST CAMPAIGN TARGETING MSMES

BEST RURAL MARKETING CAMPAIGN

BEST USE OF A CELEBRITY

BEST USE OF INFLUENCERS ON SOCIAL MEDIA

BEST USE OF UGC CONTENT

BEST USE OF REELS

BEST USE OF INSTAGRAM STORIES

BEST USE OF MEMES

BEST USE OF GOING LIVE ON SOCIAL MEDIA

Best Video Content

BEST USE OF AR FILTERS ON INSTAGRAM

BEST USE OF GAMIFICATION ON SOCIAL MEDIA

BEST YOUTUBE PRE-ROLL AD

BEST USE OF YOUTUBE BY A BRAND

BEST USE OF LINKEDIN BY A BRAND

BEST BRAND PRESENCE ON INSTAGRAM

Best Social Media Brands

aGRICULTURE

AUTOMOBILE

BANKING AND FINANCIAL SERVICES

CONSUMER DURABLES AND ELECTRONICS

EDUCATION

FASHION

FMCG - BEAUTY, COSMETICS AND PERSONAL CARE

FMCG - FOOD AND BEVERAGE

GAMING

HEALTH AND WELLNESS

HOME AND LIVING

INSURANCE

NEO BANKING

REAL ESTATE

RETAIL AND ECOMMERCE

TELECOM

Top Brands

Top Agencies

Mad Over Marketing's
Social Media Awards