Best brand on social media

Winner : Dunzo
Dunzo wins The Mommy for the Best Brand on Social Media for the second year in a row. 2021 saw them elevate their social media game, setting industry standards with their topical and relatable content.
Dunzo also announced the launch of 2 queer mascots this year (an industry first) and celebrated pride month by collaborating with a queer artist.
FUNNIEST SOCIAL MEDIA CAMPAIGN
Winner
Brand : cultfit
Agency : In House and OML
Runner Up
Brand : Dunzo
Agency : In House
BEST MOMENT MARKETING POST
Winner
Brand : Fevicol
Agency : Schbang
Runner Up
Brand : Mangaldeep Agarbattis
Agency : Untitled Interactive
BEST OCCASION THEMED CONTENT
Winner
Brand : Paytm
Agency : Dentsu Impact
Runner Up
Brand : Unacademy
Agency : Lowe Lintas
BEST USE OF SOCIAL MEDIA FOR SOCIAL GOOD
Winner
Brand : Fevicol
Agency : Schbang
Runner Up
Brand : Truecaller
Agency : Wirality Media
BEST CAMPAIGN THEMED ON POST-PANDEMIC IMPACT
Winner
Brand : Tanishq
Agency : Dentsu Webchutney
Runner Up
Brand : LEAD
Agency : TBWA India
THE OUT OF THE BOX AWARD
Winner
Brand : Amazon India
Agency : Organic by MSL
Runner Up
Brand : Masoom Minawala
Agency : In House
BEST MARKETING TREND INITIATED BY A BRAND
Winner
Brand : Voot Select Viacom 18
Agency : In House
No Runner Up
BEST COPYWRITING ON A SOCIAL MEDIA POST
Winner
Brand : Porsche India
Agency : Schbang
Runner Up
Brand : Jar App
Agency : Poetic Potato
BEST SOCIAL MEDIA POST WHICH WAS NOT TAKEN LIVE
Winner
Brand : Fevicol
Agency : Schbang
Runner Up
Brand : Apollo
Agency : Schbang
Best social media post
Winner : Malabar Gold and Diamonds, Content Content
The brand made a very special bride’s dream come true, capturing some truly beautiful, pure and real moments in this social media post.
Runner Up : Audible India, Blink Digital
Audible owned that one thing that is said in every video call ever.

BEST IPL CAMPAIGN
Winner
Brand : Unacademy
Agency : Lowe Lintas
Runner Up
Brand : Fi
Agency : In House
BEST PROMOTION OF A WEB SERIES ON SOCIAL MEDIA
Winner
Brand : Disney+ Hotstar VIP
Agency : Kinnect
Runner Up
Brand : Amazon Prime Video
Agency : SoCheers
BEST MOVIE PROMOTION ON SOCIAL MEDIA
Winner
Brand : Pizza Hut
Agency : Creativeland Digital Technologies
Runner Up
Brand : ZEE5
Agency : Blink Digital
BEST PROMOTION OF A TV SHOW ON SOCIAL MEDIA
Winner
Brand : Pizza Hut
Agency : Creativeland Digital Technologies
No Runner Up
BEST AWARENESS CREATING CAMPAIGN FOR A SOCIAL CAUSE
Winner
Brand : Pedigree
Agency : Jack in the Box Worldwide
Runner Up
Brand : TTK Prestige
Agency : 22feet Tribal Worldwide
BEST CAMPAIGN FOR A PRODUCT/SERVICE LAUNCH/RELAUNCH
Winner
Brand : CoinDCX
Agency : Schbang
Runner Up
Brand : Fi
Agency : In House
BEST USE OF SOCIAL MEDIA TO DRIVE SALES
Winner
Brand : HRX by Hrithik Roshan
Agency : HOWL Digital
Runner Up
Brand : Havmor
Agency : Interactive Avenues
BEST EMPLOYEE ENGAGEMENT CAMPAIGN
Winner
Brand : Policybazaar
Agency : In House
No Runner Up
BEST CRYPTOCURRENCY THEMED CAMPAIGN
Winner
Brand : CoinDCX
Agency : Schbang
No Runner Up
Best social media campaign

Winner : Amazon Prime Video, SoCheers
The build up to The Family Man’s second season was one of the most creative and engaging campaigns of the year
Runner Up : Fevikwik, Schbang
The Fevikwik Stars campaign celebrated those who break things and wins the second spot

BEST CAMPAIGN TARGETING MSMES
Winner
Brand : myBillBook
Agency : Tilt Brand Solutions
Runner Up
Brand : GoDaddy
Agency : Organic by MSL
BEST RURAL MARKETING CAMPAIGN
Winner
Brand : Mahindra Krish-e
Agency : Atom Network
Runner Up
Brand : Fortune Foods
Agency : Experience Commerce
BEST USE OF A CELEBRITY
Winner
Brand : BYJU'S
Agency : In House
Runner Up
Brand : Dunzo
Agency : In House
BEST USE OF INFLUENCERS ON SOCIAL MEDIA
Winner
Brand : Amazon India
Agency : Blink Digital
Runner Up
Brand : Pizza Hut
Agency : Archetype
BEST USE OF UGC CONTENT
Winner
Brand : Amazon Prime Video
Agency : SoCheers
Runner Up
Brand : Beardo
Agency : REP India
BEST USE OF REELS
Winner
Brand : Spotify
Agency : Viral Fission
Runner Up
Brand : StayVista
Agency : In House
BEST USE OF INSTAGRAM STORIES
Winner
Brand : fbb
Agency : NDMPL
Runner Up
Brand : cultfit
Agency : In House and OML
BEST USE OF MEMES
Winner
Brand : Amazon Prime Video
Agency : SoCheers
Runner Up
Brand : Nykaa Man
Agency : Monk Entertainment
BEST USE OF GOING LIVE ON SOCIAL MEDIA
Winner
Brand : Tanishq
Agency : Dentsu Webchutney
Runner Up
Brand : Nutralite
Agency : Tonic Worldwide
Best Video Content
Winner : Tanishq, Dentsu Webchutney
Tanishq rescripted India’s wedding narrative by encouraging couples to talk about their marriage, and the life they want to build together, as much as the wedding itself.
Runner Up : BYJU’S
The Bapu Ki Aawaz campaign was launched on the occasion of Gandhi Jayanti and showed how Bapu still lives amongst us, through us.
BEST USE OF AR FILTERS ON INSTAGRAM
Winner
Brand : Amazon Prime Video
Agency : Schbang
Runner Up
Brand : The Whole Truth Foods
Agency : Trigital
BEST USE OF GAMIFICATION ON SOCIAL MEDIA
Winner
Brand : KFC India
Agency : Blink Digital
No Runner Up
BEST YOUTUBE PRE-ROLL AD
Winner
Brand : Amazon India
Agency : Blink Digital
No Runner Up
BEST USE OF YOUTUBE BY A BRAND
Winner
Brand : realme
Agency : Sociowash
No Runner Up
BEST USE OF LINKEDIN BY A BRAND
Winner
Brand : Wakefit Innovations
Agency : Spring Marketing Capital
No Runner Up
BEST BRAND PRESENCE ON INSTAGRAM
No Winner
Best Social Media Brands
The best brands on social media across key domains
aGRICULTURE
Winner
Brand : Bayer CropScience
Agency : Eggfirst Advertising & Design
AUTOMOBILE
Winner
Brand : Tata Motors Passenger Vehicles
Agency : WAT Consult
BANKING AND FINANCIAL SERVICES
Winner
Brand : HDFC Bank
Agency : Kinnect
CONSUMER DURABLES AND ELECTRONICS
Winner
Brand : Haier Appliances
Agency : Magnon Designory
EDUCATION
Winner
Brand : Unacademy
Agency : Lowe Lintas
FASHION
Winner
Brand : Myntra
Agency : Schbang Digital Solutions
FMCG - BEAUTY, COSMETICS AND PERSONAL CARE
Winner
Brand : Bombay Shaving Company
Agency : Trell Experiences
FMCG - FOOD AND BEVERAGE
Winner
Brand : Bira91
Agency : In House
GAMING
Winner
Brand : Loco
Agency : In House
HEALTH AND WELLNESS
Winner
Brand : Cipla
Agency : Schbang Digital Solutions
HOME AND LIVING
Winner
Brand : Asian Paints
Agency : Kinnect
INSURANCE
Winner
Brand : Chola MS General Insurance
Agency : Social Panga
NEO BANKING
Winner
Brand : Fi
Agency : In House
REAL ESTATE
Winner
Brand : House of Hiranandadni
Agency : Tonic Worldwide
RETAIL AND ECOMMERCE
Winner
Brand : Suta
Agency : In House
TELECOM
Winner
Brand : Vi
Agency : Ogilvy
Top Brands
Amazon Prime Video topped the charts this year with 5 Mommys followed by last year’s leader Fevicol which won 4 Mommys.
Unacademy, Pizza Hut, Fi, Dunzo and Amazon India won 3 Mommys each.
Top Agencies
Schbang topped the list with a whopping 11 Mommys, followed by Blink Digital which won 5 Mommys this year.
SoCheers won 4 Mommys and Lowe Lintas, Kinnect and Dentsu Webchutney won 3 Mommys each.