The Mommys 2022 Winners

Mad Over Marketing's
Social Media Awards

THE MOMMYS

Best brand on social media

Winner : Dunzo

Dunzo wins The Mommy for the Best Brand on Social Media for the second year in a row. 2021 saw them elevate their social media game, setting industry standards with their topical and relatable content.

Dunzo also announced the launch of 2 queer mascots this year (an industry first) and celebrated pride month by collaborating with a queer artist.

FUNNIEST SOCIAL MEDIA CAMPAIGN

Winner

Brand : cultfit
Agency : In House and OML

Runner Up

Brand : Dunzo
Agency : In House

BEST MOMENT MARKETING POST

Winner

Brand : Fevicol
Agency : Schbang

Runner Up

Brand : Mangaldeep Agarbattis
Agency : Untitled Interactive

BEST OCCASION THEMED CONTENT

Winner

Brand : Paytm
Agency : Dentsu Impact

Runner Up

Brand : Unacademy
Agency : Lowe Lintas

BEST USE OF SOCIAL MEDIA FOR SOCIAL GOOD

Winner

Brand : Fevicol
Agency : Schbang

Runner Up

Brand : Truecaller
Agency : Wirality Media

BEST CAMPAIGN THEMED ON POST-PANDEMIC IMPACT

Winner

Brand : Tanishq
Agency : Dentsu Webchutney

Runner Up

Brand : LEAD
Agency : TBWA India

THE OUT OF THE BOX AWARD

Winner

Brand : Amazon India
Agency : Organic by MSL

Runner Up

Brand : Masoom Minawala
Agency : In House

BEST MARKETING TREND INITIATED BY A BRAND

Winner

Brand : Voot Select Viacom 18
Agency : In House

No Runner Up

BEST COPYWRITING ON A SOCIAL MEDIA POST

Winner

Brand : Porsche India
Agency : Schbang

Runner Up

Brand : Jar App
Agency : Poetic Potato

BEST SOCIAL MEDIA POST WHICH WAS NOT TAKEN LIVE

Winner

Brand : Fevicol
Agency : Schbang

Runner Up

Brand : Apollo
Agency : Schbang

Best social media post

Winner : Malabar Gold and Diamonds, Content Content

The brand made a very special bride’s dream come true, capturing some truly beautiful, pure and real moments in this social media post.

Runner Up : Audible India, Blink Digital

Audible owned that one thing that is said in every video call ever.

BEST IPL CAMPAIGN

Winner

Brand : Unacademy
Agency : Lowe Lintas

Runner Up

Brand : Fi
Agency : In House

BEST PROMOTION OF A WEB SERIES ON SOCIAL MEDIA

Winner

Brand : Disney+ Hotstar VIP
Agency : Kinnect

Runner Up

Brand : Amazon Prime Video
Agency : SoCheers

BEST MOVIE PROMOTION ON SOCIAL MEDIA

Winner

Brand : Pizza Hut
Agency : Creativeland Digital Technologies

Runner Up

Brand : ZEE5
Agency : Blink Digital

BEST PROMOTION OF A TV SHOW ON SOCIAL MEDIA

Winner

Brand : Pizza Hut
Agency : Creativeland Digital Technologies

No Runner Up

BEST AWARENESS CREATING CAMPAIGN FOR A SOCIAL CAUSE

Winner

Brand : Pedigree
Agency : Jack in the Box Worldwide

Runner Up

Brand : TTK Prestige
Agency : 22feet Tribal Worldwide

BEST CAMPAIGN FOR A PRODUCT/SERVICE LAUNCH/RELAUNCH

Winner

Brand : CoinDCX
Agency : Schbang

Runner Up

Brand : Fi
Agency : In House

BEST USE OF SOCIAL MEDIA TO DRIVE SALES

Winner

Brand : HRX by Hrithik Roshan
Agency : HOWL Digital

Runner Up

Brand : Havmor
Agency : Interactive Avenues

BEST EMPLOYEE ENGAGEMENT CAMPAIGN

Winner

Brand : Policybazaar
Agency : In House

No Runner Up

BEST CRYPTOCURRENCY THEMED CAMPAIGN

Winner

Brand : CoinDCX
Agency : Schbang

No Runner Up

Best social media campaign

Winner : Amazon Prime Video, SoCheers

The build up to The Family Man’s second season was one of the most creative and engaging campaigns of the year

Runner Up : Fevikwik, Schbang

The Fevikwik Stars campaign celebrated those who break things and wins the second spot

BEST CAMPAIGN TARGETING MSMES

Winner

Brand : myBillBook
Agency : Tilt Brand Solutions

Runner Up

Brand : GoDaddy
Agency : Organic by MSL

BEST RURAL MARKETING CAMPAIGN

Winner

Brand : Mahindra Krish-e
Agency : Atom Network

Runner Up

Brand : Fortune Foods
Agency : Experience Commerce

BEST USE OF A CELEBRITY

Winner

Brand : BYJU'S
Agency : In House

Runner Up

Brand : Dunzo
Agency : In House

BEST USE OF INFLUENCERS ON SOCIAL MEDIA

Winner

Brand : Amazon India
Agency : Blink Digital

Runner Up

Brand : Pizza Hut
Agency : Archetype

BEST USE OF UGC CONTENT

Winner

Brand : Amazon Prime Video
Agency : SoCheers

Runner Up

Brand : Beardo
Agency : REP India

BEST USE OF REELS

Winner

Brand : Spotify
Agency : Viral Fission

Runner Up

Brand : StayVista
Agency : In House

BEST USE OF INSTAGRAM STORIES

Winner

Brand : fbb
Agency : NDMPL

Runner Up

Brand : cultfit
Agency : In House and OML

BEST USE OF MEMES

Winner

Brand : Amazon Prime Video
Agency : SoCheers

Runner Up

Brand : Nykaa Man
Agency : Monk Entertainment

BEST USE OF GOING LIVE ON SOCIAL MEDIA

Winner

Brand : Tanishq
Agency : Dentsu Webchutney

Runner Up

Brand : Nutralite
Agency : Tonic Worldwide

Best Video Content

Winner : Tanishq, Dentsu Webchutney

Tanishq rescripted India’s wedding narrative by encouraging couples to talk about their marriage, and the life they want to build together, as much as the wedding itself.

Runner Up : BYJU’S

The Bapu Ki Aawaz campaign was launched on the occasion of Gandhi Jayanti and showed how Bapu still lives amongst us, through us.

BEST USE OF AR FILTERS ON INSTAGRAM

Winner

Brand : Amazon Prime Video
Agency : Schbang

Runner Up

Brand : The Whole Truth Foods
Agency : Trigital

BEST USE OF GAMIFICATION ON SOCIAL MEDIA

Winner

Brand : KFC India
Agency : Blink Digital

No Runner Up

BEST YOUTUBE PRE-ROLL AD

Winner

Brand : Amazon India
Agency : Blink Digital

No Runner Up

BEST USE OF YOUTUBE BY A BRAND

Winner

Brand : realme
Agency : Sociowash

No Runner Up

BEST USE OF LINKEDIN BY A BRAND

Winner

Brand : Wakefit Innovations
Agency : Spring Marketing Capital

No Runner Up

BEST BRAND PRESENCE ON INSTAGRAM

No Winner

Best Social Media Brands

The best brands on social media across key domains

aGRICULTURE

Winner

Brand : Bayer CropScience
Agency : Eggfirst Advertising & Design

AUTOMOBILE

Winner

Brand : Tata Motors Passenger Vehicles
Agency : WAT Consult

BANKING AND FINANCIAL SERVICES

Winner

Brand : HDFC Bank
Agency : Kinnect

CONSUMER DURABLES AND ELECTRONICS

Winner

Brand : Haier Appliances
Agency : Magnon Designory

EDUCATION

Winner

Brand : Unacademy
Agency : Lowe Lintas

FASHION

Winner

Brand : Myntra
Agency : Schbang Digital Solutions

FMCG - BEAUTY, COSMETICS AND PERSONAL CARE

Winner

Brand : Bombay Shaving Company
Agency : Trell Experiences

FMCG - FOOD AND BEVERAGE

Winner

Brand : Bira91
Agency : In House

GAMING

Winner

Brand : Loco
Agency : In House

HEALTH AND WELLNESS

Winner

Brand : Cipla
Agency : Schbang Digital Solutions

HOME AND LIVING

Winner

Brand : Asian Paints
Agency : Kinnect

INSURANCE

Winner

Brand : Chola MS General Insurance
Agency : Social Panga

NEO BANKING

Winner

Brand : Fi
Agency : In House

REAL ESTATE

Winner

Brand : House of Hiranandadni
Agency : Tonic Worldwide

RETAIL AND ECOMMERCE

Winner

Brand : Suta
Agency : In House

TELECOM

Winner

Brand : Vi
Agency : Ogilvy

Top Brands

Amazon Prime Video topped the charts this year with 5 Mommys followed by last year’s leader Fevicol which won 4 Mommys.

Unacademy, Pizza Hut, Fi, Dunzo and Amazon India won 3 Mommys each.

 

Top Agencies

Schbang topped the list with a whopping 11 Mommys, followed by Blink Digital which won 5 Mommys this year.

SoCheers won 4 Mommys and Lowe Lintas, Kinnect and Dentsu Webchutney won 3 Mommys each.