Mommy Awards – Categories

Award Categories

This is awarded to the brand which is winning social media and setting standards for other brands to follow.

This is awarded to the most creative post on social media in 2020. This is a single post, and can be present on any social media platform.

This is awarded to the most creative, innovative and impactful campaign on social media in 2020. This can be a campaign executed on a single platform or cross-platform as well.

Have you consistently been creating waves on Instagram, and have you created a community which loves to engage with you? This is awarded to the brand which has unlocked the power of Instagram and has established a strong presence on it.

Have you consistently been creating waves on Twitter, and have you created a community which loves to engage with you? This is awarded to the brand which has unlocked the power of 280 characters and has established a strong presence on Twitter.

Have you consistently been creating waves on LinkedIn, and have you created a community which loves to engage with you? This is awarded to the brand which has unlocked the power of LinkedIn and has established a strong presence on it.

Have you consistently been creating waves on Facebook, and have you created a community which loves to engage with you? This is awarded to the brand which has unlocked the power of Facebook and has established a strong presence on it.

Have you consistently been creating waves on YouTube, and have you created a community which loves to engage with you? This is awarded to the brand which has unlocked the power of videos and has established a strong presence on Youtube.

Did you capture a topical moment or an occasion and leveraged it by integrating your brand in a social media post? This is awarded to the best moment marketing post on social media.

Did you capture an occasion like Diwali, Father’s Day, Mother’s Day or the IPL by integrating your brand in a social media post or campaign? This is awarded to the best occasion themed post or campaign on social media.

It’s difficult to get this right. But when you do, the impact can be very meaningful. This is awarded to the campaign which featured a celebrity in the most creative and innovative fashion.

Social media is a powerful tool and can create a big impact when its power is harnessed to do something good for the society. If you used social media to create a positive impact on people, this is for you.

This year was a lot about creating content themed on the lockdown and associated events. This can be an image, a video, a carousel, a tweet, you name it! 

Good copy is hard to find. This will be awarded to the brand which used the power of great copywriting on a social media post.

This will be awarded to the brand which used influencers (one or many) in the most creative way, and created a strong impact while achieving desired results.

This is awarded to the brand which used social media successfully to create buzz about a new product or service, while achieving desired results.

This is awarded to the brand which used instagram stories as a medium to execute their campaign in the most creative and impactful way

This is awarded to the brand which used Twitter as a medium to execute their campaign in the most creative and impactful way

GIFs are a modern-day tool of communication. Brands are using the GIF library on Instagram extensively to create branded GIFs and connect with users. If you leveraged these animated visuals to your benefit, this category is for you.

Brands discovered the power of AR Filters in 2020, and the user adoption for these filters increased exponentially. This will be awarded to the best use of an AR Filter by a brand.

This will be awarded to the brand which used memes in the most impactful way to get people talking about their brand

Hashtags are widely used on social media, but still continue to remain as mysterious as ever. If you have cracked the code, this is for you.

Users love authenticity, and there is nothing more authentic than going LIVE on a social media platform. If you have cracked the code on going live and used it for your benefit, this category is for you.

Gamification has been a rising trend in recent years, and this will be awarded to the brand which used social media to create a game for their users in the most creative and innovative way.

This will be awarded to the brand which has harnessed the power of audio in the form of podcasts.

This will be awarded to the brand which has harnessed the power of reels and grown their Instagram presence using this tool

This is awarded to the social media campaign which got everyone to be part of it, generating user generated content in a smart and successful way.

This will be awarded to the brand which used social media to generate sales in the most impactful way.

Social media bios are one of the most under-utilised real estate pieces on social media. If used creatively, this can get brands a lot of eye-balls. This will be awarded to the brand which used this feature to their benefit.

Some of the best social media posts never see the light of day. The reasons can be many, but the creativity deserves to be applauded. If you think you had a stellar social media post which couldn’t go live for any reason, this is for you. Please ensure you have express approval of all necessary stakeholders to submit this entry, since we will be featuring the winners and the post creatives will be made public.

STEP 1 : FILL NOMINATION FORM

HEAD OVER TO THE NOMINATION FORM AND ENTER DETAILS ABOUT YOUR NOMINATION.

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STEP 2 : PAY NOMINATION FEES

ONCE YOU HAVE FILLED THE NOMINATION FORM, COMPLETE THE APPLICATION BY PAYING THE NOMINATION FEES.

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