Mommy Awards – Categories

Main Awards

These are the most coveted categories, where we honour the best brand, the best campaign and the best post.

This is awarded to the brand which is winning social media and setting standards for other brands to follow.

This is awarded to the most creative, innovative and impactful campaign on social media in 2021. This can be a campaign executed on a single platform or cross-platform as well.

This is awarded to the most creative post on social media in 2021. This is a single post, and can be present on any social media platform.

Creativity

These are categories which showcase a brand’s full range of creativity and celebrates content across intriguing thematics like moment marketing, social causes, pandemic impact and copywriting among others.

More than one-third of all online activity is spent watching videos. The format continues to grow and how. This is awarded to the best video content on social media.  It can be an advertisement, a brand film, brand integrated content, you name it!

Did you capture a topical moment and leveraged it by integrating your brand in a social media post? This is awarded to the best moment marketing post on social media.

Did you capture an occasion like Diwali, Father’s Day, Mother’s Day or Christmas by integrating your brand in a social media post or campaign? This is awarded to the best occasion themed post or campaign on social media.

Social media is a powerful tool and can create a big impact when its power is harnessed to do something good for the society. If you used social media to create a positive impact on people, this is for you.

The pandemic brought with it a lot of changes – a new way of working, a new way of socializing, and a whole new way of living life. Brands used their voices to create awareness, to spread smiles, to enable people to cope better, and basically just make a positive difference. This will be awarded to the best campaign themed on post-pandemic impact.

It sounds simple, but making someone laugh is often a very difficult thing to do. In fact, there is nothing that users find more entertaining than content which can make them laugh. If your campaign tickled that funny bone, this is for you.

If there’s one thing that 2021 saw brands do a lot of, it’s kick-start marketing trends in the hopes of it going viral. You know, the one where a brand starts a conversation, invites others to participate in it, and voila, suddenly everyone is talking about it. This is awarded to the best marketing trend initiated by a brand.

Good copy is hard to find. This will be awarded to the brand which used the power of great copywriting on a social media post.

Some of the best social media posts never see the light of day. The reasons can be many, but the creativity deserves to be applauded. If you think you had a stellar social media post which couldn’t go live for any reason, this is for you. Please ensure you have express approval of all necessary stakeholders to submit this entry, since we will be featuring the winners and the post creatives will be made public.

If you have executed a truly creative campaign, which doesn’t even fit into any of our mentioned categories, here’s a category for you. Share with us your chosen campaign, and why you think it deserves the out of the box award.

Campaigns

These categories cover the most active and popular type of campaigns witnessed in 2021, ranging from campaigns created for the IPL, for movies, for employees and for MSMEs among others.

This is awarded to the best campaign which was aired during IPL 2021 (both phases of the tournament included). This also includes IPL themed campaigns which were not necessarily aired on the host broadcaster.

Web Series marketing became huge in 2021. This is awarded to the best social media campaign which promoted a web series.

In 2021, movies turned to social media for marketing like never before. This is awarded to the best movie promotion on social media.

Facing competition from OTT players, TV Shows are now looking beyond television, print and outdoor to promote themselves. This is awarded to the best promotion of a TV show on social media.

2021 was a year where many social causes found a voice and a platform. This is awarded to the campaign which created awareness for a social cause in the most impactful way.

This is awarded to the brand which used social media successfully to create buzz about a new product or service, while achieving desired results. It includes both launch and relaunch.

This will be awarded to the brand which used social media to generate sales in the most impactful way.

Social media isn’t just about customers. It is also about other stakeholders, like employees. This is awarded to the campaign which engaged with their employees on social media in the most creative and impactful way.

The hottest domain in the market right now; 2021 was was a pivotal year for cryptocurrency, especially in India. This is awarded to the best cryptocurrency themed campaign.

With the pandemic forcing most businesses to adopt a digital way of working, various brands offered services to make this transition easy for MSMEs. This will be awarded to the best campaign targeting MSMEs. 

With internet penetrating deep into rural India, brands have leveraged social and digital platforms smartly to reach this audience segment. 

People and Community

At the end of the day, social media is about real people. It consists of general users, influencers and celebrities. These categories celebrate campaigns which leveraged this community in the best way possible.

It’s difficult to get this right. But when you do, the impact can be very meaningful. This is awarded to the campaign which featured a celebrity in the most creative and innovative fashion.

This will be awarded to the brand which used influencers (one or many) in the most creative way, and created a strong impact while achieving desired results.

This is awarded to the social media campaign which got everyone to be part of it, generating user generated content in a smart and successful way.

Features

Social Media platforms give brands a plethora of features to benefit from. These categories identify the best work done using each of these features, ranging from reels to stories to going live. 

This will be awarded to the brand which has harnessed the power of reels and grown their Instagram presence using this tool

This is awarded to the brand which used instagram stories as a medium to execute their campaign in the most creative and impactful way

This will be awarded to the brand which used memes in the most impactful way to get people talking about their brand

Users love authenticity, and there is nothing more authentic than going LIVE on a social media platform. If you have cracked the code on going live and used it for your benefit, this category is for you.

Brands discovered the power of AR Filters in 2021, and the user adoption for these filters increased exponentially. This will be awarded to the best use of an AR Filter by a brand.

Gamification has been a rising trend in recent years, and this will be awarded to the brand which used social media to create interactive content/games for their users in the most creative and innovative way.

Users can’t wait to skip YouTube pre-roll ads. It takes a truly creative and innovative ad to hook a user and create an impression. This will be awarded to the best YouTube pre-roll ad

Platforms

Each digital platform requires a different skill set to master it. Content on social media is never one-size fits all. These categories identify the best in business across these five vibrant digital platforms.

Have you consistently been creating waves on Instagram, and have you created a community which loves to engage with you? This is awarded to the brand which has unlocked the power of Instagram and has established a strong presence on it.

Have you consistently been creating waves on YouTube, and have you created a community which loves to engage with you? This is awarded to the brand which has unlocked the power of videos and has established a strong presence on Youtube.

Have you consistently been creating waves on LinkedIn, and have you created a community which loves to engage with you? This is awarded to the brand which has unlocked the power of LinkedIn and has established a strong presence on it.

This will be awarded to the brand which has harnessed the power of audio in the form of podcasts.

E-Mail Marketing is back and how. While many have ignored this impactful medium, the smart ones are leveraging it to connect with their audience in creative ways. This will be awarded to the brand with the best Email Marketing Campaign.

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