The Mommys 2026 | Categories

THE MOMMYS 2026

categories

Main awards

Best brand. Best agency. Best campaign. Best post. Plus a special mention from MOM! These are the biggies 🙂

This is awarded to the brand who bags the maximum Mommy awards this year! Note: You can’t separately apply to this category. The brand with maximum wins across categories will automatically win this!

This is awarded to the agency who bags the maximum Mommy awards this year! Note: You can’t separately apply to this category. The agency with maximum wins across categories will automatically win this!

This is awarded to the most creative, innovative and impactful marketing campaign. This can be a campaign executed on social media or beyond.

This is awarded to the most powerful brand post on social media last year. It can be creative, funny, insightful – anything! This is a single post, on one or more platforms.

The MOM team will judge this category as their pick for the most creative campaign. Note: all other categories are judged exclusively by the jury panel.

Moments & Occasions

From festivals to cultural moments to sporting highs, these categories applaud brands that showed up at the right time with the right creative idea!

If you captured a topical or trending moment and integrated it smartly with your brand in a social media post – this award is for you!

Diwali is a time like no other for marketers in India. This is for the Diwali post campaign that won the most hearts in 2025!

Festivals bring out the best in marketers! Holi, Christmas, Ganesh Chaturthi, Onam, Durga Puja, you name it! This is awarded to the best festive themed post or campaign.

Did you use occasions like Women’s Day, Independence Day, World Heart Day, Valentine’s Day or anything else by integrating your brand in a post or campaign? This is awarded to the best one!

Men’s cricket continued to be marketer’s delight. From official partnerships to topical posts to videos, this will be awarded to the best cricket related post or campaign (focused on men’s cricket)

Women’s cricket ruled on the advertiser pitch! From official partnerships to topical posts to videos, this will be awarded to the best cricket related post or campaign (focused on women’s cricket)

Sports and marketing continue to be a match made in heaven. Tennis, F1, chess, athletics, you name it. This is for the best sports related post or campaign.

Maha Kumbh saw brands unleash creativity and impact like never before! This award recognises the most thoughtful, smart and powerful brand integrations or posts around Maha Kumbh.

Creativity

These categories celebrate work that pushed boundaries with ideas, humour, writing, storytelling, and just overall originality.

It sounds simple, but making someone laugh is often a very difficult thing to do. If your campaign tickled that funny bone, this is for you.

Good copy is EVERYTHING on social media. This will be awarded to the brand which used the power of great copywriting on a social media post.

From bringing back loved characters, to iconic dialogues, to extending set ups from a decade ago – brands found new tricks to invoke nostalgia and create brand love. This award is for the post or campaign that used nostalgia in the most powerful way.

From rap to anthems, from artists to in-house – brands used the power of music to get their point across in a new way. This award is for the best use of music by a brand last year.

Brands have been getting super creative teasing their main campaign to spark intrigue and chatter. This award is for the brand that did that the best!

We love this one! True to its name, this is for a brand that did something disruptive on social media. It could be a format, a trend, or an audio or a visual – literally anything that was unique.

Some of the best social media posts never see the light of day. The reasons can be many, but the creativity deserves to be applauded. If you think you had a stellar social media post which couldn’t go live for any reason, this is for you. Please ensure you have express approval of all necessary stakeholders to submit this entry.

If you have executed a truly creative campaign, which doesn’t even fit into any of our mentioned categories, here’s a category for you. Share with us your chosen campaign, and why you think it deserves the out of the box award.

VIDEO

Video rules on every screen. These categories celebrate the best long-form and short-form video content.

This is awarded to the best video content (>30 seconds). It can be a DVC, TVC, brand content, anything!

Brands are doing wonders in less than 30 seconds! We are looking to award the best short video content (<30 sec). It can be powerful, or funny, or a creative short brand film – anything!

We’ll soon have a CRO – Chief Reel Officer! This award is for the brand which has harnessed the power of Reels in the best way for growth, engagement or positioning.

FORMATS & FEATURES

From memes and filters to interactive content and trends, these awards are for brands that used platforms smartly!

Let’s be real, sometimes memes speak louder than words! This will be awarded to the brand which used memes in the most impactful way to get people talking about their brand.

Instagram, Snapchat and even own apps, AR Filters are a powerful engagement tool, specifically for GenZ. This will be awarded to the best use of an AR Filter by a brand.

Contests, challenges and trends have proven to be a powerful lever for sales, trials, and even brand recall and buzz. This award is for the campaign that used this the best!

This category honours campaigns that used interactive formats such as quizzes, polls, games, or dynamic experiences to drive engagement.

This award is for the most effective performance marketing campaign, cracking the balance of CAC, conversion and content.

Brand IP, stunts

This theme celebrates ideas that create new brand properties: podcasts, events, reports, packs and so on.

From physical stunts to social media stunts, brands are nailing the shock and awe strategy. This is for the brand that did that the best.

Whether it’s a launch or a community moment, brands have been going all out to curate events that delight their audience. This is for the best one!

Podcasts are undoubtedly a powerful medium for brands to create a meaningful community, and build a 1-1 connect. This is the award for the best brand podcast. It could be across any topic or theme.

This category honours campaigns that leveraged innovative or limited-edition packaging to build buzz, celebrate occasions, insert in pop culture or strengthen consumer connection.

Brands took on the onus to publish various interesting reports, surveys and findings that gave their audience food for thought, while plugging brand USPs. This award celebrates the best ones!

Technology

AI, AR, CGI – these categories celebrate brands who used technology to innovate and deliver marketing outcomes.

This will be awarded to the best use of CGI or mixed reality by a brand to bring a touch of larger-than-life-ness to their messaging!

This will be awarded to the campaign which best leveraged AI in any capacity to maximise impact: whether it’s ideation or design or distribution.

This award is for campaigns that used AI across the entire process, from concept to execution. It can be video or static.

QR-enabled messaging and microsites continue to be a goldmine for brands, to share their message and evoke user action. This will be awarded to the most interesting QR-enabled or microsite-led campaign.

Brands have used technology to creatively reach people as a segment of one. This award is for the most creative use of personalisation to achieve brand goals.

This is for campaigns that leveraged any type of gamified format to increase user participation, brand recall, or conversion on digital platforms. It could be any gamified ad or content.

The immersiveness of AR and VR can be a game-changer for bringing people closer to the product and the brand. This will be awarded to the best use for augmented or virtual reality by a brand.

BUSINESS GOALS

Proof is in the results! These are for campaigns that drove specific outcomes like sales, launches, hiring, and so on.

This award is for the most creative and impactful campaigns by an organisation for any corporate goal: rebrand or value reinforcement or reputation management .

This award celebrates the insight, strategy and comms design that goes into executing a successful campaign aimed at brand awareness. It could be a pure social media campaign or a multi-media campaign.

This is awarded to the most creative campaign to launch a new product or service or brand altogether. It can be purely on social media or across multiple media.

This is awarded to the most creative campaign to re-launch a beloved product or service or brand altogether. It can be purely on social media or across multiple media.

When everyone is craving content, cracking a sales focused campaign is very hard. This award is for brands who executed the best bottom funnel campaign. It could be purely digital or a combination of offline and online.

GenZ ain’t easy to impress, just ask every hiring manager! This award is for the brand that launched the best hiring campaign.

From performance marketing to content to emailers to collabs – you name it. This award is for the best campaign that got people to download apps!

Store launches are getting creative by the day! This is for the most memorable campaign around a store launch.

CAMPAIGNS

These categories cover the most popular type of campaigns. Did you target Gen Z? MSMEs? Did you launch an ambassador? We’re looking for all the best work!

Brands are reaching all nooks and corners of India through localised, personalized messaging that meaningfully connect with regional audiences. This will be awarded to the best regional campaign.

Gen Z is becoming a focus segment for brands across sectors – D2C, health, finance, you name it. This award is for the post or campaign that cracked the code of connecting with Gen Z!

There is massive spending power with MSMEs. This award is for brands who launched the most thoughtful and impactful campaign to target MSMEs.

The last year has seen brands make a whole lot of noise with who and how they onboard a new face to represent their brand. This award is for the most creative or powerful brand ambassador reveal led post or campaign.

PR has gotten expansive and creative, extending beyond a press release to social integrations, word of mouth, organic seeding. This word is for the best PR for a brand or even a personal brand.

For The Larger Good

These categories celebrate campaigns that were a force for positive change, awareness, and meaningful impact for society.

Brands create massive impact when they use their platform to do something good for the society. If you used your voice to create a positive impact on the community, or your sector, then this is for you.

This is awarded to the campaign which picked a social cause and created meaningful awareness through communication and /or action.

This category recognises campaigns that addressed issues related to women and gender through meaningful storytelling, awareness-building, or positive social impact on digital and social platforms.

Sustainability found a big space in brand’s communication goals, and rightly so! This award is for the most powerful sustainability themed campaign.

DEI is growing in importance in the themes that brands are giving a voice to. This award is for the post or campaign that best championed diversity, equity and inclusion related topics.

Corporates have used their resources, creativity and initiative to meet and go beyond their social responsibilities. This will be awarded to the best CSR campaign by an organization.

Web Series, TV, Movies

We love marketing for entertainment more than entertainment itself! This is for the best promotions of shows and movies.

This is awarded to the campaign which promoted a web series in the most creative way, stirring up buzz and chatter!

Movie marketing continues to shock and awe audiences with their creative integrations, scale or sheer stardom. This is awarded to the best movie promotion campaign.

TV shows rake eyeballs not just with their stories but equally with their marketing moves. This is awarded to the best promotion of a TV show.

Gone are the days when product placement was jarring or boring. This award celebrates the most creative placements in a movie or show or web series.

INFLUENCERS

These awards honour the smartest use of creators, across different niches and sizes.

This will be awarded to the brand which used influencers (one or many) in the most creative way, and created a strong impact while achieving desired results.

This award is for brands who cracked the code of engagement and niche audience reach with the right micro or nano influencers (Defined as <100k followers at the time of the campaign)

This is for any brand that leveraged beauty influencers in the most impactful way. It can be one or multiple influencers.

This is for any brand that leveraged fashion influencers in the most impactful way. It can be one or multiple influencers.

This is for any brand that leveraged food influencers in the most impactful way. It can be one or multiple influencers.

This is for any brand that leveraged travel or lifestyle influencers in the most impactful way. It can be one or multiple influencers.

This is for any brand that leveraged fitness influencers in the most impactful way. It can be one or multiple influencers.

This is for any brand that leveraged comedy influencers in the most impactful way. It can be one or multiple influencers.

Campaigns have used the massive appeal and reach of celebrities for recall and buzz. This is awarded to the campaign which featured a celebrity in the most impactful way.

Many influencers and creators have launched their own brands. This is for that creator-owned brand which made waves with its marketing.

COMMUNITY

Every brand is now focused on: community. These categories reward campaigns that built, activated, and celebrated communities.

This award is for brands who leveraged any pop culture fandom. It could for a franchise, a character, a star, a food item – literally any fandom!

This category recognises brands that successfully built and nurtured an active community around shared interests, values, or purpose. Or simply brand love!

This award is for brands who put the spotlight on their employees in the most creative way. It’s for any campaign that leveraged employees as a resource!

This award is for brands who harnessed the power of GenZ in colleges and schools. It’s for campaigns that made a mark on campus in a creative way, appealing to students.

From hook step challenges to rap battles to memes and more – brands are strategically getting the broader audience to participate and amplify their campaign. This is awarded to the campaign which used user generated content in a smart way.

BEYOND SCREENS

These categories celebrate the best work outside of digital: print, outdoor, IRL!

From anamorphic to 3D billboards, this will be awarded to the best use of digital OOH by a brand.

We love a good ol’ traditional billboard that makes heads turn with pure creativity in copy, design or placement. If you did that, this award is yours!

Brands have been leveraging events, unique installations, kiosks, and various on ground activations beyond just a billboard. This awards recognises the best in on-ground marketing.

Tech has transformed the print medium. Outside of tech, the right copy or the right use case can make print campaigns very powerful. This award is for the brand who killed it with a print campaign.

EVENTS & PARTNERSHIPS

These categories recognise brands that made the most of collabs, sponsorships, and live events.

From sponsorships to placements to shout-outs to a whole lot more, this award is for the most creative and impactful brand integrations in a podcast or interview show.

This category recognises brands that seamlessly integrated into music festivals, live events, or any cultural gathering through creative, relevant, and engaging experiences.

This award is for campaigns that went beyond logo presence to use a sponsorship or partnership as a core part of storytelling and audience engagement. It can be any type of a sponsorship.

This award is for brands who got together and created magic! A collab product drop, a collab topical, or even good ol’ banter!

Channels

These awards celebrate brands that truly understood and mastered individual channels and integrated media.

Have you consistently been creating waves on Instagram, and have you created a community which loves to engage with you? This is awarded to the brand which has unlocked the power of Instagram and has established a strong presence on it.

This is awarded to the brand which has unlocked the power of videos and has established a strong presence on Youtube.

This is awarded to the brand which has unlocked the power of LinkedIn and has established a strong presence on it.

This is awarded to the brand which has unlocked the power of X (Twitter) and has established a strong presence on it.

Did we just create a meta category? Yes, yes we did. On a serious note, marketing publications are a trusted medium for brand build, recall and PR. This award is for the brand that leveraged marketing publisher(s) in the best way!

This award is for the best integrated media campaign that leveraged multiple mediums for maximum impact – across social media, digital, TV, print, radio, on-ground and so on. Note: it is not necessary for every single medium to be included.

Best campaign in each sector

Different industries play by different rules. We want to find and celebrate the best brand work happening in each domain. Find your sector and let’s go!

This award is for the best post or campaign by an automobile brand.

This award is for the best post or campaign by a bank.

This award is for the best post or campaign by a brand in the consumer durable and electronics sectors.

This award is for the best post or campaign by a brand in the dating or match-making sectors.

This award is for the best post or campaign by a brand in the education sector.

This award is for the best post or campaign by an ecommerce brand.

This award is for the best post or campaign by a brand in the fitness sector.

This award is for the best post or campaign by a brand in the fashion sector.

This award is for the best post or campaign by a fintech brand.

This award is for the best post or campaign by a beauty or cosmetics brand.

This award is for the best post or campaign by a personal care brand.

This award is for the best post or campaign by a brand in the FMCG – food sector. This is open to all types of essentials or packaged food.

This award is for the best post or campaign by a beverage brand.

This award is for the best post or campaign by a gaming brand.

This award is for the best post or campaign by a brand offering health or wellness products.

This award is for the best post or campaign by a brand offering health or wellness services.

This award is for the best post or campaign by a brand in the home & living sector.

This award is for the best post or campaign by a hospitality brand.

This award is for the best post or campaign by a brand in the insurance sector.

This award is for the best post or campaign by a jewellery brand.

This award is for the best post or campaign by a brand in the media and entertainment sector.

This award is for the best post or campaign by a quick commerce brand.

This award is for the best post or campaign by a real estate brand.

This award is for the best post or campaign by a brand in the retail sector.

This award is for the best post or campaign by a brand in the sports domain.

This award is for the best post or campaign by a telecom brand.

This award is for the best post or campaign by a brand in the travel sector.

GLOBAL

This category celebrates outstanding campaigns from anywhere in the world, by Indian and international brands alike.

This award recognises creativity outside India! This one’s for the best social media campaign done by any brand or agency headquarted outside India.

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step 2 :
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