In South Korea, there’s a good reason to pause before tearing into a parcel. It might be carrying information that helps find a missing child.
The carousel, in text
1. When a parcel arrives, most of us can’t wait to tear through the packaging and unbox it. But in South Korea, there’s a good reason to pause and look at the parcel before opening it.
2. There are 661 long-term missing children in South Korea. To help find these children, the National Korean Police Agency launched Hope Tape — a tape carrying information about 28 children who had been missing for a long time.
3. The agency created age-processed images to put on the tapes, along with images of the children from when they first went missing. It also had a QR code using which users could report about missing children.
4. Anyone sending a parcel via Korea Post could use the tape. Within a month, the Hope Tape was used on more than 630,000 packages, spreading more awareness than any flyer could.
5. The tape became an efficient medium of spreading information while people stayed home and used door-to-door services. It resulted in 14 million media impressions with a $0 media budget.
